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Ever Wondered, a London-based advisory firm focused on helping companies deliver clear, consistent messages across every channel in AI search, launches. The firm offers three services—Strategic Press, Editorial Content, and LinkedIn Mastery—that span earned media, owned media, and social. Ever Wondered’s co-founders are Sam Shead, formerly tech & innovation editor at LinkedIn News as well as a tech journalist at the BBC, CNBC and Business Insider; and Jim Norton, formerly technology editor at the Daily Mail and writer across UK national titles. Shead is managing directors of the firm, with Norton serving as editorial director. Their goal is to bring a "newsroom mindset" to communications—built on the conviction that original storytelling is what separates companies that get heard from those that don't. "The companies winning attention now are the ones investing in landing their message across every communication channel – because that's how you surface strongly in AI search," said Shead. "That's what we're built for.”
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| Edward Bernays |
The Museum of Public Relations launches platform that allows users to connect with an AI persona of legendary PR figure Edward Bernays, based entirely on his own writings—more than one million words in all. The Bernays AI persona is the first in the PR Museum’s “Living Archives” series. All entries in the series will be based on the pioneer’s own writings and recordings. While the series does not access or retrieve contemporary data and cannot draw on information beyond the subject’s lifetime, it can respond to hypothetical scenarios, allowing students to explore current issues from the subject’s perspective. “My students in both International PR and AI in Practice for PR Professionals will truly be able to experience a real-world application of AI on a relevant topic,” said Boston University professor Aimee Christian. “It will help them understand the historical context of some of the most pivotal PR campaigns we look to in order to inform our current thinking.”
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PRGN releases a study in which 89 percent of business leaders surveyed said they find brand influence as “extremely” or “very” important to an organization's success, with 67 percent expecting its importance to increase over the next three to five years. The Influence Insights survey was conducted in a joint effort by PRGN’s more than 50 member agencies globally, with professional support by pollster Researchscape International. The results of the study will be presented in two live webinars on May 13 and 14 and will share how the above sentiment has changed in the past 12 months. Those who register to the sessions will receive a copy of the whitepaper after the sessions, including key findings of the 2026 edition of PRGN’s Influence Insights survey.
CashmanKatz launches CK Health, a healthcare marketing specialty... Mission North introduces its Physical Industries practice, which will focus on physical AI applications across four verticals: commerce, manufacturing, mobility, and aerospace and defense... Muck Rack, an AI communications platform, announces a new feature designed to help communications leaders identify timely opportunities to shape relevant news conversations while they are still developing.
FINN Partners opens an office in Minneapolis, its fifth location in the Midwest and its 39th worldwide... AMP3 PR hosts its annual Gifting Suite and Media Lounge in conjunction with New York Fashion Week... Curious Plot, which works with clients in the agriculture, food and companion animal industries, is accepting applications for its 2026 Seed to Succeed pro bono program.
IPREX names Big Picture PR in San Francisco, Precision Strategies in Washington, D.C., and Tiny Mighty Communications in Nashville as its first Americas Partner Cohort... Highwire launches AcroAnswers, a proprietary AI visibility platform... Big Red Oak and Naer Communications, a Calgary-based firm, form a partnership providing integrated communications and marketing services to clean energy companies and organizations across Canada.
Matter launches its Review Visibility Management service to address a shift in how companies across verticals earn trust online... A Queens school is putting out the message about Sept. 12, 2001 when people came together to help, comfort, rebuild and unite... Directive expands its Directive Communications division, which will bring PR, organic social, influencer marketing and paid social together under one integrated organization.
Praytell expands its Influence Department—which unites media, creators and social under one team... LRJ PR & Communications and Canopy Brand Group form an alliance that the firms say will bridge the operational divide between high-end brand design and strategic public relations... Twin Minds Media, Hispanic market specialist, increases the scope of its services in an effort to help brands build deeper connections with audiences through culture, storytelling, media and experiences. 
