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Supreme Group, an AI-native commercialization platform for healthcare and life sciences companies, launches Supreme Intelligence FDE+ (Forward Deployed Expert), a service model that embeds AI-native domain experts directly inside client organizations to architect and build custom AI solutions. FDE+ expands on Supreme Intelligence, the agency’s end-to-end proprietary AI operating system, drawing on Supreme Group's bench of 350+ subject matter experts. Each engagement is shaped to the client. An embedded expert might architect a competitive intelligence system that tracks every trial, KOL and market signal across a client's entire therapeutic franchise, build a custom agent that lives inside a brand team and learns the science as the brand evolves, or stand up the end-to-end AI infrastructure behind a new molecule launch, from medical strategy through omnichannel activation. "Our clients are done with AI pilots that never make it into production," said Supreme Group CEO Tom Donnelly. "They want a partner who can sit inside their team, understand their business, and actually build the AI infrastructure that moves the work forward. FDE+ is how we deliver that.”
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| Donna LaVoie |
LaVoie Strategic Communications Group announced that the federal trademark registrations for its LHS Immersion and LHS Fifteen-Slide Presentation have been renewed by the U.S. Patent and Trademark Office. LaVoie uses the two proprietary communications methodologies to help clients clarify strategy, align leaders and prepare stakeholder communications. The renewals, which mark nearly a decade of federal trademark registrations for the methodologies, coincide with the firm's 25th anniversary and the advancement of its integrated platform for healthcare, life sciences and government communications. “These trademark renewals are significant and unique in our field, demonstrating the durability of our approach and our continued investment in frameworks that create value for clients,” said LaVoie Strategic Communications Group CEO Donna LaVoie.
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Sprout Social introduces an AI-powered social intelligence platform designed to help organizations operationalize real-time, unfiltered market conversations at scale. A central feature of the platform will be an expansion of Trellis, Sprout’s proprietary agentic AI engine, whichwill be available to all customers in July. Trellis will be integrated across the Sprout ecosystem — Publishing, Listening, the Smart Inbox and Reporting. This rollout also includes Trellis Studio, a dedicated environment where organizations will be able to build bespoke AI workflows. Trellis Studio is designed to help teams streamline recurring workflows, so that social intelligence can be tailored to their unique KPIs and operational needs. “When customer sentiment shifts or a competitive threat emerges, organizations cannot afford to miss the moment,” said Sprout Social chief product officer Srinivas Somayajula. “Foundational models lack visibility into these signals in real time, but Trellis delivers, helping to transform network-native social data into decision-ready intelligence exactly when it matters most.”
FINN Partners opens an office in Minneapolis, its fifth location in the Midwest and its 39th worldwide... AMP3 PR hosts its annual Gifting Suite and Media Lounge in conjunction with New York Fashion Week... Curious Plot, which works with clients in the agriculture, food and companion animal industries, is accepting applications for its 2026 Seed to Succeed pro bono program.
IPREX names Big Picture PR in San Francisco, Precision Strategies in Washington, D.C., and Tiny Mighty Communications in Nashville as its first Americas Partner Cohort... Highwire launches AcroAnswers, a proprietary AI visibility platform... Big Red Oak and Naer Communications, a Calgary-based firm, form a partnership providing integrated communications and marketing services to clean energy companies and organizations across Canada.
Matter launches its Review Visibility Management service to address a shift in how companies across verticals earn trust online... A Queens school is putting out the message about Sept. 12, 2001 when people came together to help, comfort, rebuild and unite... Directive expands its Directive Communications division, which will bring PR, organic social, influencer marketing and paid social together under one integrated organization.
Praytell expands its Influence Department—which unites media, creators and social under one team... LRJ PR & Communications and Canopy Brand Group form an alliance that the firms say will bridge the operational divide between high-end brand design and strategic public relations... Twin Minds Media, Hispanic market specialist, increases the scope of its services in an effort to help brands build deeper connections with audiences through culture, storytelling, media and experiences. 
The People Platform, part of Stagwell's The Marketing Cloud, rebrands as Numetrix... Zapwater Communications has earned 17 finalist honors across two PR competitions: eight at the 68th Annual Golden Trumpet Awards, presented by the Publicity Club of Chicago, and nine at the 2026 PRSA Chicago Skyline Awards.. The Florida Public Relations Association presented 122 awards to individuals and teams from across the state at its 69th annual Golden Image and 3rd Annual Pinnacle Awards gala.
