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Edelman launches Edelman Intelligence, bringing together the firm’s proprietary AI solutions, data science, research, analytics and predictive intelligence capabilities into a unified organization. The expertise that previously existed within Edelman DXI form the foundation of Edelman Intelligence, which will focus on helping clients embed AI into decisions and workflows and develop the intelligence infrastructure required to move faster, operate smarter and prove business results. The new unit will operate as one of the firm’s five core practices, not as a separate research operation, which the agency says underscores the vital role predictive intelligence, analytics, data and AI play across every stage of client work – from strategy and creative to stakeholder engagement and narrative development to measurement and business impact analysis. "Edelman Intelligence is built around a clear mission: to predict, power, and prove the impact of earned strategy on business outcomes,” said Edelman global head of intelligence Greg Gitrrich, who joined the firm this year to launch the unified group.
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Havas Paris is acquiring Format, an agency specializing in next‑generation corporate influence communications. Format will continue to operate autonomously, retaining its name, structure and operating model. Format founder Thomas Khaski will stay on as CEO. As part of the acquisition, Format’s teams will join H/Advisors, which is part of Havas. For Havas Paris, the move will bolster its digital influence expertise, while Format will now be able to leverage the scale and creativity of the Havas network. “We are delighted to welcome Thomas Khaski and the entire Format team to the Havas family,” said Havas chairman and CEO Yannick Bolloré. “This partnership with Havas Paris is fully aligned with our ambition to build differentiated advisory platforms that give our clients a real competitive edge.”
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Trevelino/Keller launches Exec-AI, a solution aimed at demonstrating the power of executive visibility across generative AI platforms as well as measuring an executive's contributing visibility lift on the companies they lead. Exec-AI scores each CEO from 0 to 100 across eight dimensions of observable public presence, then weights those dimensions into a single composite AI visibility score. The framework is built on what AI models can actually see — content that lives in training data, search indexes and the retrieval systems used by ChatGPT, Perplexity, Claude and Gemini. Scores for each dimension are combined into a weighted composite using pre-determined percentages and categories that are directly measured by LLMs. "Exec-AI gives our clients a defensible scoring system to see exactly how their leaders show up in AI answers and an earned engine to make that visibility translate into company visibility,” said Trevelino/Keller principal Dean Trevelino. “For B2B brands in particular, this is the new top of funnel.”
Matter relaunches its local marketing services, which will focus on providing approachable, agency-caliber marketing programs to help smaller-scale businesses grow in the age of AI... Publicis Sports, the sport and culture marketing arm of Publicis Group, is collaborating with Travis Kelce of the Kansas City Chiefs and 3 Arts Sports on the launch of TEKTA, a Name, Image and Likeness consulting and activation offering... The 23rd Annual International Business Awards announces its Gold, Silver and Bronze Stevie Award winners for 2026.
The Pollack Group launches its Brand Visibility Index, a research series that examines how brands are represented, ranked and cited by generative AI platforms... PARC Solutions, a New York- and London-based advisory firm, forms a strategic collaboration with Guillot Consulting, a provider of lobbying, government relations, political advocacy, and business development services... SalterMitchell PR, a Tallahassee, FL-based firm, wins two 2026 Florida Public Relations Association Golden Image Awards.
Page launches the Polansky Future Leaders Fund, which was established through a gift from 2025 Page Hall of Fame inductee and former Weber Shandwick Global CEO Andy Polansky... Ruder Finn reintroduces its website, ruderfinn.com, which will now feature a large language model (LLM) as its primary user interface... Higher Plane Media is launched by former Sloane & Company CEO Darren Brandt.
Champion, which specializes in restaurant, franchise and consumer brands, opens a Miami office, adding to its operations in Dallas and Los Angeles... Violet PR, a Montclair, NJ-based firm that focuses on economic development, commercial real estate and place branding, opens a second office on Park Avenue South in New York... Inflection Point, a founder-led, senior growth systems partner for startups and growth-stage businesses, launches... PRSA announces the recipients of its inaugural Women of Impact Awards. Honorees honorees were recognized during the PRSA Women of Impact Summit & Awards at the Union League Club of Chicago.
FleishmanHillard is shuttering its 20-member Dublin office as Omnicom Public Relations reorganizes its global operations... Vested acquires Watermark, a D.C.-based public affairs and special situations firm.... Matter earns two Pinnacle Awards 2026 Marketing & Communications honors for its clients.
