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Krupp is named agency of record for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world. The agency will lead strategic communications and storytelling for charity: water and elevate the organization’s global narrative. This partnership is centered on scaling charity: water’s impact by connecting more people to its mission in ways that inspire sustained action and support. Charity: water is also partnering with Nashville-based Choice Media & Communications, who will act as the strategic lead on statewide and Christian media initiatives and activations tied to the organization’s storytelling exhibit, The Experience Lab. Founded in 2006 by Scott Harrison, charity: water works on a “100% Model,” ensuring that every public donation directly funds clean water projects, helping to set new standards for transparency and accountability in philanthropy. It has funded over 209,000 water projects in nearly 30 countries to help more than 21 million people get access to clean water, hygiene, and improved sanitation. “Whether someone donates their birthday, shares the story with friends, or joins this community in another way, every action helps,” said The Krupp Agency founder and CEO Heidi Krupp. “Our focus is to expand that sense of connection, bringing new audiences into the story and inspiring meaningful, lasting action to drive real change.”
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IMAGINE PR has been appointed as the North American public relations representative for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand. IMAGINE PR will provide integrated public relations, digital marketing, brand partnerships and social media services, for the property. The scope of work will include strategic communications counsel, thought leadership, media relations, event planning and execution, and social media content and strategy. IMAGINE PR will also lead media familiarization trips, tours and press conferences. Phulay Bay, a 54-villa and pavilion resort, has retained its 3 MICHELIN Key distinction for the second consecutive year, one of only six properties in Thailand and the only resort in Krabi to earn the highest accolade in The MICHELIN Guide.
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The Consultancy PR has been selected to represent Simon Pearce, a line of handblown glass, handmade pottery, lighting and home décor. TCPR will be supporting the brand with PR strategy, asset development, media relations, thought leadership, affiliate strategy, award submissions and trade relations. Headquartered in Vermont, Simon Pearce offers collections for the home alongside immersive retail and dining experiences. Each piece is handcrafted by skilled artisans using centuries-old techniques, reflecting the brand’s commitment to quality and design integrity.
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Pale Morning Media, which works with outdoor and active lifestyle brands, is named agency of record for DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel. The agency will lead strategic communications, with a focus on elevating DKOTA Grizzly’s position at the intersection of heritage apparel and modern performance. Its efforts will spotlight DKOTA Grizzly’s craftsmanship, performance and authenticity. DKOTA Grizzly will be showing its Spring/Summer ’27 collection at Switchback Spring in New Orleans in June. “We’re focused on creating casual lifestyle apparel that holds up over time, both in performance and design,” said Ellen Brin, president at DKOTA Grizzly and its owner, CMC Brands. “Pale Morning Media understands that ethos and how to communicate it in a meaningful way.”
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
SourceCode Communications picks up Breezy, an AI-powered workspace built for residential real estate professionals... CIIC PR is named U.S. and Canadian press office for the Hotel Cala di Volpe and Cervo Hotel, properties in northeastern Sardinia, Italy... Wilful, a London shop, lands climate action platform Ecologi.
Thunderly is engaged by early childhood education company Celebree School, to lead a comprehensive digital marketing and franchise development support program... CIIC PR adds Kemetale, which offers intimate Nile cruises, to its roster of luxury travel clients... Bloomerang PR, a Denver-based agency is named Colorado agency of record for the Sundance Film Festival as the event pulls up stakes in its longtime Park City, UT home and heads to Boulder.
