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Krupp is named agency of record for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world. The agency will lead strategic communications and storytelling for charity: water and elevate the organization’s global narrative. This partnership is centered on scaling charity: water’s impact by connecting more people to its mission in ways that inspire sustained action and support. Charity: water is also partnering with Nashville-based Choice Media & Communications, who will act as the strategic lead on statewide and Christian media initiatives and activations tied to the organization’s storytelling exhibit, The Experience Lab. Founded in 2006 by Scott Harrison, charity: water works on a “100% Model,” ensuring that every public donation directly funds clean water projects, helping to set new standards for transparency and accountability in philanthropy. It has funded over 209,000 water projects in nearly 30 countries to help more than 21 million people get access to clean water, hygiene, and improved sanitation. “Whether someone donates their birthday, shares the story with friends, or joins this community in another way, every action helps,” said The Krupp Agency founder and CEO Heidi Krupp. “Our focus is to expand that sense of connection, bringing new audiences into the story and inspiring meaningful, lasting action to drive real change.”
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IMAGINE PR has been appointed as the North American public relations representative for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand. IMAGINE PR will provide integrated public relations, digital marketing, brand partnerships and social media services, for the property. The scope of work will include strategic communications counsel, thought leadership, media relations, event planning and execution, and social media content and strategy. IMAGINE PR will also lead media familiarization trips, tours and press conferences. Phulay Bay, a 54-villa and pavilion resort, has retained its 3 MICHELIN Key distinction for the second consecutive year, one of only six properties in Thailand and the only resort in Krabi to earn the highest accolade in The MICHELIN Guide.
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The Consultancy PR has been selected to represent Simon Pearce, a line of handblown glass, handmade pottery, lighting and home décor. TCPR will be supporting the brand with PR strategy, asset development, media relations, thought leadership, affiliate strategy, award submissions and trade relations. Headquartered in Vermont, Simon Pearce offers collections for the home alongside immersive retail and dining experiences. Each piece is handcrafted by skilled artisans using centuries-old techniques, reflecting the brand’s commitment to quality and design integrity.
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Pale Morning Media, which works with outdoor and active lifestyle brands, is named agency of record for DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel. The agency will lead strategic communications, with a focus on elevating DKOTA Grizzly’s position at the intersection of heritage apparel and modern performance. Its efforts will spotlight DKOTA Grizzly’s craftsmanship, performance and authenticity. DKOTA Grizzly will be showing its Spring/Summer ’27 collection at Switchback Spring in New Orleans in June. “We’re focused on creating casual lifestyle apparel that holds up over time, both in performance and design,” said Ellen Brin, president at DKOTA Grizzly and its owner, CMC Brands. “Pale Morning Media understands that ethos and how to communicate it in a meaningful way.”
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
Nickerson lands Sport Fishing Championship, a competitive saltwater fishing league... French/West/Vaughan is retained as agency-of-record for Los Angeles-based hardtech learning & development expert Matt Gjertsen.... CIIC PR picks up The Resorts Companies, timeshare, resort management and real estate organization headquartered in Massanutten, VA.
Stagwell signs on as lead creative partner for IBM. Stagwell’s Code and Theory and Anomaly units will work alongside IBM, helping to evolve its “Let’s Create Smarter Business” campaign... Campstories is named PR firm for the National Forest Foundation... RG2 Communications lands the Dexter Hotel, a 29-key boutique property that opened on May 19 in Elk Rapids, Michigan.
