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Thunderly, a Dallas-based franchise marketing agency, is engaged to execute a fully integrated franchise development lead generation and marketing program for Bojangles, a Southern restaurant brand known for its bold flavors and loyal following. Scope of work on the account includes paid media management across search and social platforms, creative development, SEO and website optimization, content creation, podcast production and advanced analytics. The agency will work to elevate Bojangles’ visibility and attract high-quality franchise candidates as the brand continues to expand its footprint across the United States. “Our focus is on building a scalable, performance-driven marketing engine that not only increases brand visibility but also attracts the right franchise partners,” said Thunderly Marketing CEO Scott White.
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Warschawski is selected as agency of record for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars. The agency will support Gas Monkey Garage’s large-scale vehicle sweepstakes campaigns, premium merchandise business, digital growth initiatives, and consumer engagement efforts through an integrated marketing strategy designed to accelerate growth across e-commerce, content, social media and brand partnerships. “As we continue expanding across e-commerce, media, sweepstakes, and live experiences, we wanted a strategic partner that understands how to help scale brands with strong cultural identity and consumer engagement. Warschawski brings that experience and energy,” said Gas Monkey Garage founder Richard Rawlings.
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JAM Collective, which works with clients in the outdoor and active lifestyle industries, is named agency of record for Roark, a company that produces travel and lifestyle gear. The agency will lead strategic communications, media relations, brand storytelling and integrated PR campaigns for Roark, working to grow brand awareness across outdoor, travel and active/run audiences in the U.S. “We were looking for a PR partner that deeply understands both performance product and culture,” said Roark global marketing director Mike Wallace. “JAM Collective brings strong media relationships, strategic thinking, and a genuine passion for the industries we serve, making them a natural fit for this next chapter of growth.”
Preston Spire picks up Meet Minneapolis, the city's DMO, in partnership with the Minneapolis Tourism Improvement District... Diffusion is tapped as PR agency of record for 70mai and STACK... Quigley-Simpson, an LA-based agency that also operates from New York, expands its relationship with energy technology company Generac, now serving as its digital agency of record.
Campstories picks up Visit Jackson Hole, the official destination marketing and management organization for the Jackson Hole valley in Wyoming... WOC | Signal signs on to work with Impact Washington, a statewide, nonprofit manufacturing extension partnership center... HLK, an integrated brand and marketing shop, lands Byrna Technologies, a personal defense technology company.
TEAM LEWIS is named AOR for Veriff, an AI-native identity platform... Diffusion adds POVISON, LUSA Lighting and Induction Hardware to its roster of clients in the home and interiors category... The Consultancy PR signs on to represent floral design and event studio Tulipina.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
