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4media group acquires The CauseWay Agency, a purpose-driven communications agency specializing in public service announcements. By joining 4media group, CauseWay clients will now have best-in-class PSA capabilities plus access to the broader 4media 4publicaffairs suite of communications services, including market research, media relations, satellite media tours, influencer marketing, video production, paid media and digital content distribution. In addition to PSA campaign strategy, CauseWay’s core areas include creative development, media distribution and tracking for nonprofit organizations, government agencies and social impact brands. “CauseWay has built a strong reputation in a sector that is already an important part of 4media group’s business and future growth,” said 4media group CEO Melissa Elsner. “This acquisition builds on our existing public affairs and award-winning PSA work while adding valuable distribution expertise, media relationships and creative capabilities that help mission-driven organizations reach the audiences they need to move.”
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Featured, an AI co-pilot for PR, launches a platform that will allow PR professionals and subject-matter experts to find media opportunities, submit pitches, and land featured placements. The AI-guided platform allows users to access sources ranging from journalist requests and podcasts to bylined articles, speaking engagements, generative engine optimization audits and journalist outreach. A user describes what they are looking for in plain language, and Featured surfaces matched opportunities and guides the user end to end, drafting and sending a tailored pitch on request. Featured is built on the company's owned platforms — Help a Reporter Out (HARO) and Connectively — along with partnerships across the industry, giving the co-pilot a deep, real base of media opportunities to draw from. "We've spent years building the data and the relationships behind PR workflows. Now we've put an AI co-pilot on top of it, so anyone — a solo founder, a boutique PR agency, an in-house marketing team — can execute on and expand their PR strategy," said Featured founder and CEO Brett Farmiloe.
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IPREX, a global network of independent communications and marketing agencies, brings on Heidi Otway of SalterMitchell PR in Florida as IPREX global president. Otway was previously Americas Regional President, a role now being filled by chair of the diversity, equity and inclusion committee David Rudd of Rudd Resources in Chicago. Otway succeeds Ann‑Marie O’Sullivan of O’Sullivan PR in Cork, Ireland, who now becomes immediate past president. IPREX has also named Nicole Reaney of InsideOut PR in Sydney, Australia, as the new Asia Pacific President, succeeding Anu Gupta of APRW in Singapore.
53Six, a Dublin- and London-based sports marketing agency, is acquired by Irish experience and entertainment group FUEL... Blue Highway Advisory releases a report that looks at how the shift from CEO to AI has changed the way in which consumers access information, and offers advice on how to handle the new landscape... Get Engaged, whose services include campaign ideation, social media management, influencer marketing, celebrity partnerships, content production and paid media, joins SAMY, a social-first agency headquartered in Madrid. 
The Hoffman Agency, a Silicon Valley-based firm with offices in Europe, Asia and the U.S., teams up with United Partners Network, a global community of independent communications agencies... ChangeMakers acquires R&G Strategic, a Halifax, Nova Scotia-based firm with a practice that spans ESG and sustainability strategy and reporting; stakeholder engagement; climate and GHG consulting; sustainability campaigns; branding; communications; and marketing... AltaVista Strategic Partners, a Baltimore-based firm, opens an second office in Tampa, effective Oct. 15.
Curley & Pynn Public Relations Management rebrands as Biplane focused specifically on helping nonprofits build visibility, reputation and trust to advance their philanthropy... SKDK launches a payer negotiation practice that is designed to support health systems as they navigate increasingly complex negotiations with insurers... ChangeMakers, a strategy and communications firm with over 400 professionals across North America, launches RepScore.
Prosek Partners opens in San Francisco under the leadership of partner Nadia Damouni... Caliber Corporate Advisers, which works with clients in the fintech and financial services sectors, introduces the Caliber Authority Index (Caliber AI), a proprietary measurement platform... Herbie Thiele Consulting, a public affairs firm blending lobbying and communications, is launched by the longtime Sachs Media partner.
Bospar expands its Audit*E tool for small- and medium-sized businesses, which provides comprehensive visibility scoring, competitive analysis and platform-specific improvement recommendations, giving users actionable intelligence to help with brand positioning.... 5W is increasing its presence in Tampa and the Florida market....PR Consultants Group, a nationwide network of senior-level public relations, strategic communications and marketing specialists in more than 50 U.S. markets, has brought on 13 independently owned public relations firms across 13 markets and 12 states so far in 2026.
