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Preston Spire is selected as agency of record for Meet Minneapolis, the city's official destination marketing organization, in partnership with the Minneapolis Tourism Improvement District. Alongside Meet Minneapolis and the MTID, Preston Spire will work to increase the appeal of Minneapolis as a premier destination for leisure travel, conventions and events, driving economic impact for the community. The partnership will culminate in a comprehensive destination rebrand, expected to launch in early 2027, reflecting Minneapolis' evolving identity and ambitions as a premier destination. "Preston Spire demonstrated that they have the temerity and vision to weave together Minneapolis' multiple dimensions—its warmth, creativity, grit and pride—into a narrative that underscores the city as a unique, in-demand locality," said Meet Minneapolis SVP of destination branding strategy Courney Ries.
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Diffusion, which operates wholly owned offices in cities including New York, Los Angeles and London as well as an international partner network, is tapped as PR agency of record for 70mai and STACK. For 70mai, which develops smart dash cam and automotive technology and is looking to expand its international market, Diffusion will drive awareness around the company’s new products while elevating its global leadership in smart innovations. STACK, a preconstruction software company, will depend on Diffusion to help position the company as a leader in its sector through a strategic PR program leveraging earned media, a thought leadership program, customer stories and original research. “Diffusion’s reputation as a consumer tech media relations powerhouse, combined with their deep understanding of the media landscape and strong relationships made them the ideal partner to help bring our story to life,” said 70mai senior PR manager Dana Yang. STACK SVP of marketing noted that “Diffusion stood out for their ability to translate complex enterprise technology into concise, compelling narratives.”
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Quigley-Simpson, an LA-based agency that also operates from New York, expands its relationship with energy technology company Generac, now serving as its digital agency of record. The partnership builds on an existing relationship that began in early 2025 and has steadily expanded. Quigley-Simpson will now oversee integrated media strategy, planning, implementation, reporting and analytics across Generac Home Standby Generators; ecobee, the brand’s smart thermostat and home security division; and additional dealer support initiatives as needed. Its previous duties included leading DRTV, DR OTT and CTV media planning, buying and optimization for the brand. “Quigley-Simpson has demonstrated a strong understanding of both our business and the evolving opportunities within the energy category,” said Generac CMO Amanda Teder.
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
Nickerson lands Sport Fishing Championship, a competitive saltwater fishing league... French/West/Vaughan is retained as agency-of-record for Los Angeles-based hardtech learning & development expert Matt Gjertsen.... CIIC PR picks up The Resorts Companies, timeshare, resort management and real estate organization headquartered in Massanutten, VA.
Stagwell signs on as lead creative partner for IBM. Stagwell’s Code and Theory and Anomaly units will work alongside IBM, helping to evolve its “Let’s Create Smarter Business” campaign... Campstories is named PR firm for the National Forest Foundation... RG2 Communications lands the Dexter Hotel, a 29-key boutique property that opened on May 19 in Elk Rapids, Michigan.
