 |
Diamond Public Relations is named agency of record for Mountain View Grand Resort & Spa, a resort destination located in New Hampshire's White Mountains. Mountain View is the agency's first client in New Hampshire, expanding its portfolio of luxury hotels and resorts across the U.S. The partnership represents an opportunity for Diamond PR to expand its storytelling into a destination that is new to the agency. Set across 1,700 acres, Mountain View Grand Resort & Spa has welcomed guests for nearly 160 years. It offers year-round recreation, wellness, culinary programming and immersive outdoor experiences. “Travelers are looking for experiences that feel authentic, memorable, restorative, and connected to place,” said Liz Eads, director of Diamond’s Charlotte office. “Mountain View Grand sits at the intersection of all of those things.”
 |
Outshine Public Relations, which works exclusively with clients in the culinary and hospitality industries, is named agency of record for two dining destinations at the Downtown Disney District at the Disneyland Resort: Gordon Ramsay at The Carnaby and Earl of Sandwich. Outshine PR will lead strategic public relations efforts for the brands, including media relations, grand opening communications, brand storytelling, and ongoing visibility campaigns. Both restaurants operate under the Earl Enterprises portfolio, which was founded by hospitality magnate Robert Earl. “Their passion for hospitality and understanding of the restaurant industry made them a natural fit for our team," said Earl.
 |
Wise Up PR is selected as PR agency of record for SPARC AI, a defense technology company that has developed a position assurance and target acquisition platform for drones and autonomous systems. The agency will oversee a comprehensive communications program for SPARC AI, focused on media relations, thought leadership positioning and executive profiling, to elevate awareness of the company and its Overwatch platform with key audiences in the defense sector and with Original Equipment Manufacturers. The platform’s software-only approach enables GPS-denied capability across entire drone fleets, saving on cost, weight and flight time at scale. “From working with their team previously, Wise Up PR brings deep experience in the defense sector and a strong track record of helping innovative companies build credibility, visibility, and momentum with intended audiences and stakeholders,” said U.S. CEO of SPARC AI Matt McCrann.
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
Nickerson lands Sport Fishing Championship, a competitive saltwater fishing league... French/West/Vaughan is retained as agency-of-record for Los Angeles-based hardtech learning & development expert Matt Gjertsen.... CIIC PR picks up The Resorts Companies, timeshare, resort management and real estate organization headquartered in Massanutten, VA.
Stagwell signs on as lead creative partner for IBM. Stagwell’s Code and Theory and Anomaly units will work alongside IBM, helping to evolve its “Let’s Create Smarter Business” campaign... Campstories is named PR firm for the National Forest Foundation... RG2 Communications lands the Dexter Hotel, a 29-key boutique property that opened on May 19 in Elk Rapids, Michigan.
