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Yes& acquires Modo Modo, a B2B-focused agency that works with clients across the healthcare, fintech, manufacturing, energy and technology sectors. The acquisition is intended to strengthen the capabilities of Yes& in B2B branding, strategic marketing, sales enablement and omnichannel media as well as deepening the agency’s presence in Atlanta. Founded in 2007, Modo Modo focuses on building brands and developing growth strategies for complex businesses in highly technical and heavily regulated industries. It has worked with such clients as Equifax, Northside Hospital, Fiserv, Cox Enterprises and Georgia Tech. This move is Yes&’s third strategic acquisition in the B2B space over the last 18 months, following the addition of Beacon Digital Marketing in 2025 and Symmetri Marketing Group in 2026, “For years, Modo Modo has built its reputation helping ambitious B2B brands communicate complex ideas with clarity, intelligence and creativity,” said Yes& CEO Zihla Salinas.
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Sprout Social, an AI-powered social intelligence platform, launches its Snapchat publishing integration, which enables brands to plan, schedule and automatically publish Stories and Spotlights directly to Snapchat from Sprout’s platform. It offers a more seamless way for brands to connect with engaged communities through Snapchat’s core formats. Spotlight drives algorithm-powered discovery of short-form content, while Stories leverages the candid, time-sensitive storytelling that builds familiarity and affinity. The agency says that younger audiences open Snapchat over 30 times a day on average, creating a high-attention environment between brands and a sought-after audience. “By bringing Snapchat publishing directly into Sprout, we are helping to remove workflow complexity and supporting brands in maintaining a consistent presence across both of those dynamics,” said Sprout Social CMO Scott Morris.
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SeedX, an LA-based digital firm, launches an offering tailored to the operating environment of B2B fintech brands. The new service is being positioned to help growth-stage and established B2B fintech companies build integrated marketing systems that connect brand development, content strategy, paid media, conversion optimization, account-based marketing and sales enablement. The objective is to create a more measurable and scalable approach to growth for fintech companies operating in sectors such as payments, embedded finance, digital banking, lending infrastructure, wealth technology, and risk management software. Rather than separating creative, media, web and strategy into isolated workflows, the service structure is intended to unify these functions into a coordinated revenue marketing system.
Havas acquires MUT, a Barcelona-based firm focused on experiential marketing and sustainable events... IPREX lauches its AI Task Force...D S Simon Media, one of the first companies to produce a satellite media tour, celebrates its 40th anniversary... Washington Women in Public Relations is sponsoring an event that shows communications pros who work with associations how they can get their messages across clearly, credibly and courageously. “How Associations Lead with Strategic Storytelling,” at 6 p.m. on July 16.
TEAM LEWIS starts up its AI Practice... Thunderly launches a year-long storytelling campaign focused on how franchising can provide a pathway to business ownership... JIN, a European communications consulting group, introduces "AI Campaigning", a corporate offering designed to model and anticipate stakeholder behavior.
Karsh Hagan and Madden Media join forces as KHM... Endeavor Communications opens an office in the Harbor Point neighborhood of Stamford, CT... Big Red Oak, a Toronto-based communications firm, and D.C. area-based PA firm New Hill Consulting have launched a joint service exclusively for companies in the nuclear energy sector... The Pollack Group has partnered with Brandi AI, a platform for enterprise brand intelligence, AI visibility and Generative Engine Optimization.
Real Chemistry acquires Spurwing Communications, which advises pharmaceutical and healthcare organizations—as well as clients across a broader range of industries—throughout APAC... 5W AI Communications (5WPR) is moving its headquarters from New York to Florida (Miami, Tampa)... Valence Communications, which will focus on biopharmaceutical companies, launches under Matt Middleman, who was founder and CEO at LifeSci Communications.
Moburst, which specializes in digital marketing and AI-powered solutions, acquires Amazon marketing agency Hyperzon... The Public Relations Global Network launches its Health Practice Group, which brings together more than 20 independent agencies across four continents to support health care, life sciences and pharma organizations... ICR’s newly released Q2 2026 SPAC Market Update & Outlook shows a healthy environment for IPOs... Red Banyan, a senior-level crisis management, litigation PR, and reputation management firm, makes its first appearance in the Chambers and Partners listings.
