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| Mat Mildenhall |
WPP Production, WPP’s unified global production company, names Mat Mildenhall managing director, clients & growth, North America. Mildenhall was most recently chief client officer at Omnicom Production, working with such brands as Amazon, Apple, ExxonMobil, HP, Kenvue, Nissan, Pfizer and Sony PlayStation. He was previously chief client officer at eg+ Worldwide and he has held senior leadership at Omnicom Group, BBDO and Proximity Worldwide. At WPP production, Mildenhall will be responsible for driving the unit’s growth agenda across North America, deepening existing client partnerships and developing new ones. He will be based in New York, reporting to WPP Production managing director, New York John Paulson. “His understanding of what clients need now—strategic partnership, greater speed, smarter content systems and measurable growth—makes him an outstanding addition to our North America leadership team,” said WPP Production global CEO Richard Glasson.
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| Agustina Goldman |
EvClay Public Relations promotes Agustina Goldbaum to vice president. Goldbaum has been with the agency since 2016, most recently serving as senior account manager and digital marketing manager. She has overseen media relations, social strategy, brand development and integrated marketing for clients in the financial services, technology, law, food and beverage, luxury and nonprofit sectors. She also launched and scaled the agency’s internship program and served as the 2025 president of PRSA Miami. In her new role, she will serve as a strategic partner to leadership, helping define long-term agency goals, service offerings and competitive positioning. “Her evolution is not only a reflection of her immense talent as a communications professional but of her character as a colleague, mentor and partner with clients,” said EvClay Public Relations president Melisa Chantres.
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| Mika Yamamoto |
Veeam Software, which provides data resilience, backup and disaster recovery software for virtual, physical, cloud and SaaS environments, appoints Mika Yamamoto as chief marketing and customer AI officer. Yamamoto joins Veeam from AI service software company Freshworks, where she was chief integrated customer growth officer, She has also served as chief customer engagement and marketing officer at cloud application company F5, and was president of Marketo, a marketing application platform that was acquired by Adobe. In her new post, Yamamoto will lead Veeam's global marketing organization, tasked with making the company's value evident to customers as they put data and AI to work across their business. “She knows how to drive growth through building a brand, creating demand, and connecting the entire story from first impression to value delivered,” said Veeam CEO Anand Eswaran.
Renault Group brings on Paul Michon as corporate communications director, effective Sept. 1. He joins from Kering, the luxury goods marketer.
SKDK makes Loren Riegelhaupt, Michael Czin and Julie Andreeff Jensen agency partners... Coca-Cola Company promotes Gary McElyea to lead its pan-European Public Policy & Government Affairs agenda, and Sophia Chrysopoulou to serve as head of EU public affairs... Rithum, a commerce solutions provider, appoints Kim Miller as CMO and head of global strategy. 
Mara Motherway, who was
Avoq has recruited advertising pro Jillian Goger as senior VP/group creative director in its New York office.
SBM Partners, a Tallahassee-based government affairs firm, brings on Kevin Cleary as a partner. Cleary most recently served as VP of government relations at Allegiant Strategies Group.... WHOOP, which offers a wearable device providing health guidance across sleep, recovery, strain, fitness and longevity, names Dirk-Jan "DJ" van Hameren as CMO.... Dunn Pellier Media, a PR agency working with clients in the health and wellness sector, promotes Erica Gutierrez from account executive to senior account executive.
