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Nickerson lands Sport Fishing Championship, a competitive saltwater fishing league. It will provide strategic marketing and PR support to help SFC reach new audiences while strengthening its standing among the sport’s fans and stakeholders. Founded in 2021, SFC features 13 angling clubs spanning from Boston to the Gulf Coast, competing across a 13-tournament season that runs from mid-April through mid-October and culminates in a high-stakes playoff tournament for the sport’s top teams. . “Nickerson brings the strategic communications firepower and sports marketing expertise we need as we grow our championship series and expand our reach,” said Sport Fishing Championship commissioner Mark Neifeld.
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| Matt Gjertsen |
French/West/Vaughan is retained by hardtech learning & development expert Matt Gjertsen, founder and CEO of BUILT and author of “Minimum Viable Manager,” scheduled for release in August. FWV will lead media relations efforts for Gjertsen and his book in addition to supporting his appearances at industry conferences and handling keynote speaking opportunities. A former Air Force flight instructor and head of training & development at SpaceX, Gjertsen has partnered with such leading innovators as the XPRIZE Foundation, Lockheed Martin and Virgin Orbit. “FWV brings a diversified range of experience, both in specialized industries and integrated marketing strategies,” said Gjertsen. “Their support and expertise will help amplify our story and generate attention for the book at a time when leadership is more important than ever.”
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CIIC PR picks up The Resorts Companies, timeshare, resort management and real estate organization headquartered in Massanutten, VA. The agency will lead strategic communications, media relations, thought leadership, and brand visibility initiatives across the organization’s portfolio, supporting both established destinations and future developments. The Resorts Companies operates a portfolio spanning hospitality, recreation and residential living. “Partnering with The Resorts Companies reflects an exciting opportunity to support a portfolio that spans hospitality, destination development and residential real estate,” said CIIC PR founder and CEO Carolyn Izzo.
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
Stagwell signs on as lead creative partner for IBM. Stagwell’s Code and Theory and Anomaly units will work alongside IBM, helping to evolve its “Let’s Create Smarter Business” campaign... Campstories is named PR firm for the National Forest Foundation... RG2 Communications lands the Dexter Hotel, a 29-key boutique property that opened on May 19 in Elk Rapids, Michigan.
Zapwater Communications is selected as US AOR for The Brando and Tetiaroa Society... French/West/Vaughan signs on for its fifth consecutive season as PR firm for Stephen Curry's UNDERRATED Golf Tour, which is dedicated to expanding equity, access and opportunity for student-athletes from underserved communities through golf... IMAGINE PR is named North America public relations representative for The Sira, a Luxury Collection Resort & Spa, Lombok, a resort on the shores of North Lombok, one of Indonesia’s emerging luxury destinations.
