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Nickerson lands Sport Fishing Championship, a competitive saltwater fishing league. It will provide strategic marketing and PR support to help SFC reach new audiences while strengthening its standing among the sport’s fans and stakeholders. Founded in 2021, SFC features 13 angling clubs spanning from Boston to the Gulf Coast, competing across a 13-tournament season that runs from mid-April through mid-October and culminates in a high-stakes playoff tournament for the sport’s top teams. . “Nickerson brings the strategic communications firepower and sports marketing expertise we need as we grow our championship series and expand our reach,” said Sport Fishing Championship commissioner Mark Neifeld.
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| Matt Gjertsen |
French/West/Vaughan is retained by hardtech learning & development expert Matt Gjertsen, founder and CEO of BUILT and author of “Minimum Viable Manager,” scheduled for release in August. FWV will lead media relations efforts for Gjertsen and his book in addition to supporting his appearances at industry conferences and handling keynote speaking opportunities. A former Air Force flight instructor and head of training & development at SpaceX, Gjertsen has partnered with such leading innovators as the XPRIZE Foundation, Lockheed Martin and Virgin Orbit. “FWV brings a diversified range of experience, both in specialized industries and integrated marketing strategies,” said Gjertsen. “Their support and expertise will help amplify our story and generate attention for the book at a time when leadership is more important than ever.”
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CIIC PR picks up The Resorts Companies, timeshare, resort management and real estate organization headquartered in Massanutten, VA. The agency will lead strategic communications, media relations, thought leadership, and brand visibility initiatives across the organization’s portfolio, supporting both established destinations and future developments. The Resorts Companies operates a portfolio spanning hospitality, recreation and residential living. “Partnering with The Resorts Companies reflects an exciting opportunity to support a portfolio that spans hospitality, destination development and residential real estate,” said CIIC PR founder and CEO Carolyn Izzo.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
French/West/Vaughan is named agency of record for Carolina Performing Arts' inaugural "All. Together. Now." Festival, which will take place Feb. 19–21, 2027... Ruder Finn signs on as communications agency of record for Neurocrine Biosciences... Ripley PR is chosen to serve as the public relations agency of record for CAMP Digital, a digital marketing agency focused on the home service industry.
Red Lorry Yellow Lorry is named PR AOR in the U.S., UK, Germany, Austria and Switzerland for Flowable, developer of the Agentic Case Platform, which helps regulated organizations orchestrate AI agents while keeping humans in the loop... Moore is selected as brand AOR for the Alzheimer's Association... PhillComm Global, which specializes in emerging industries and new categories, is named AOR for AIGNCI, HIFI and Hypercall.
Racepoint Global is selected as communications agency for Velaura AI, a company developing ultra-low-power silicon and software technologies for data centers and emerging Physical AI applications... V2 Communications signs on to work with Bevi, Cielo and Treefera... Colangelo & Partners is named AOR for for independent fine wine retailer Tribeca Wine Merchants, which is celebrating its 25th anniversary.
