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Doner, part of DonerColle Partners, a strategic alliance formed between Stagwell agencies Doner and Colle McVoy, is named agency of record for Navy Federal Credit Union. As agency of record, Doner will lead creative strategy across the brand, developing solutions across its portfolio of products and services. Its efforts will focus on strengthening Navy Federal's connection with existing members while introducing the brand to new audiences through strategically driven creative work. The partnership will take effect this month, with initial work expected to launch in the fourth quarter. Navy Federal is the world’s largest credit union, a not-for-profit serving over 15 million members worldwide. “Throughout the review process, Doner demonstrated a strong grasp on the challenges and opportunities everyday Americans, including the military and their families, are facing,” said Navy Federal Credit Union CMO Pam Pilligan.
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P-22 Agency is named PR agency of record for El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean. Led by founder and CEO Ty Bentsen, P-22 will help guide the resort through its forthcoming $40 million renovation, developing strategic partnerships, and leading media and influencer relations. It will also work to position El Encanto as a home base for experiencing such Santa Barbara cultural events as Old Spanish Days Fiesta (August 5-9) and the Santa Barbara International Film Festival (February 3-13, 2027). Originally opened in 1918, over the years El Encanto hosted such Old Hollywood icons as Clark Gable, Carole Lombard and Hedy Lamarr. “Having re-opened the property in 2013 in a previous role, I understand the property’s storied past, its evolution, and how the property has earned its reputation,” said Bentsen.
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Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as U.S. agency of record for Château Minuty, a wine estate located on the French Riviera. The agency’s scope of work will include public relations, as well as driving integrated communications initiatives to strengthen Château Minuty's presence in America through earned media, strategic storytelling, influencer partnerships and collaborations aimed at reinforcing the brand's position within the luxury wine and lifestyle landscape. Château Minuty, a premium Provence rosé, is available in more than 100 countries.
BPCM is appointed agency of record for two of Champagne’s most distinguished houses, Krug and Ruinart... Santa Cruz Communications, which specializes in the U.S. Hispanic market, marks its 25th consecutive year working with the Billboard Latin Music Awards on Telemundo as PR AOR.. Forte Mare PR lands Woolly Clothing Co., a Seattle-born maker of merino wool basics.
Evocati PR, a purpose-driven PR and marketing firm, picks up Bioservo, a Dallas-based medical technology company specializing in soft assistive devices.... The Point PR, a travel and hospitality agency, lands Aspen Snowmass and Park Hyatt Riviera Maya... Hannah Cranston Media comes on board for Brightland, a California-based producer of olive oils, vinegars and honeys. 
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
