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Doner, part of DonerColle Partners, a strategic alliance formed between Stagwell agencies Doner and Colle McVoy, is named agency of record for Navy Federal Credit Union. As agency of record, Doner will lead creative strategy across the brand, developing solutions across its portfolio of products and services. Its efforts will focus on strengthening Navy Federal's connection with existing members while introducing the brand to new audiences through strategically driven creative work. The partnership will take effect this month, with initial work expected to launch in the fourth quarter. Navy Federal is the world’s largest credit union, a not-for-profit serving over 15 million members worldwide. “Throughout the review process, Doner demonstrated a strong grasp on the challenges and opportunities everyday Americans, including the military and their families, are facing,” said Navy Federal Credit Union CMO Pam Pilligan.
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P-22 Agency is named PR agency of record for El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean. Led by founder and CEO Ty Bentsen, P-22 will help guide the resort through its forthcoming $40 million renovation, developing strategic partnerships, and leading media and influencer relations. It will also work to position El Encanto as a home base for experiencing such Santa Barbara cultural events as Old Spanish Days Fiesta (August 5-9) and the Santa Barbara International Film Festival (February 3-13, 2027). Originally opened in 1918, over the years El Encanto hosted such Old Hollywood icons as Clark Gable, Carole Lombard and Hedy Lamarr. “Having re-opened the property in 2013 in a previous role, I understand the property’s storied past, its evolution, and how the property has earned its reputation,” said Bentsen.
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Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as U.S. agency of record for Château Minuty, a wine estate located on the French Riviera. The agency’s scope of work will include public relations, as well as driving integrated communications initiatives to strengthen Château Minuty's presence in America through earned media, strategic storytelling, influencer partnerships and collaborations aimed at reinforcing the brand's position within the luxury wine and lifestyle landscape. Château Minuty, a premium Provence rosé, is available in more than 100 countries.
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Nickerson lands Sport Fishing Championship, a competitive saltwater fishing league... French/West/Vaughan is retained as agency-of-record for Los Angeles-based hardtech learning & development expert Matt Gjertsen.... CIIC PR picks up The Resorts Companies, timeshare, resort management and real estate organization headquartered in Massanutten, VA.
Stagwell signs on as lead creative partner for IBM. Stagwell’s Code and Theory and Anomaly units will work alongside IBM, helping to evolve its “Let’s Create Smarter Business” campaign... Campstories is named PR firm for the National Forest Foundation... RG2 Communications lands the Dexter Hotel, a 29-key boutique property that opened on May 19 in Elk Rapids, Michigan.
Zapwater Communications is selected as US AOR for The Brando and Tetiaroa Society... French/West/Vaughan signs on for its fifth consecutive season as PR firm for Stephen Curry's UNDERRATED Golf Tour, which is dedicated to expanding equity, access and opportunity for student-athletes from underserved communities through golf... IMAGINE PR is named North America public relations representative for The Sira, a Luxury Collection Resort & Spa, Lombok, a resort on the shores of North Lombok, one of Indonesia’s emerging luxury destinations.
