 |
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color, its first foray into the general market haircare category. As AOR, 5W will lead a fully integrated communications program spanning brand PR and corporate communications. For African Pride and Motions Xpress, it will drive strategic positioning and planning, media relations, creative deliveries, product seeding, and an earned celebrity stylist and influencer seeding program, in addition to award submissions, measurement, reporting, and ongoing account management. Strength of Nature focuses on delivering high-quality, culturally resonant haircare solutions that celebrate and serve textured and multicultural hair. "As we evolve our portfolio to reach consumers across both multicultural and general market haircare, our partnership with 5W will help amplify our story, strengthen our category leadership, and keep our brands at the forefront of innovation, culture, and community,” said Strength of Nature chief commercial officer Tori Davis-Artis’
 |
RG2 Communications is appointed as agency of record for Rebelo de Andrade, an architecture and design studio based in Portugal. The agency will lead Rebelo de Andrade’s international communications strategy across key global markets, overseeing media relations, thought leadership, project storytelling, awards and industry recognition, strategic partnerships and the positioning of the studio’s leadership team within wider conversations surrounding architecture, hospitality, placemaking, heritage and contemporary design. Rebelo de Andrade, which has built a reputation for creating environments that balance cultural authenticity with contemporary relevance. The practice has recently expanded its presence into the Middle East through the opening of its Dubai office. “We believe architecture should create a meaningful relationship between people, place and culture,” said Tiago Rebelo de Andrade, who leads the practice along his father, founder Luis Rebelo de Andrade. “We are delighted to partner with RG2 Communications as we continue to share that vision with a wider international audience.”
 |
Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear. The agency will lead earned media strategy, brand storytelling and North American media relations to elevate the brand’s presence across outdoor, sustainability, lifestyle and consumer media. Nikiwax’s portfolio of products are intended to help restore breathability, revive water repellency and keep apparel, footwear and equipment performing in challenging conditions. “The Big Fish team brings an impressive combination of outdoor industry expertise, strategic thinking and authentic storytelling,” said Nikiwax VP of North America marketing Heidi Allen.
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
