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Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park. Strategic Objectives is providing strategic communications counsel, media relations, stakeholder engagement support, as well as launching event coordination to help introduce the new section of the park and Toronto’s broader waterfront transformation to local, national and international audiences. Located on Toronto’s newest island, Ookwemin Minising, the expansion adds 10 acres to the park, introducing new waterfront gathering spaces, Canoe Cove, the western extension of the Lassonde art Trail, and panoramic views across Lake Ontario and the city skyline. “We were looking for a communications partner to help bring the many dimensions of our story,” said Waterfront Toronto SVP, strategic communications & public engagement Emily Campbell. “Strategic Objectives brought creative ideas, strong strategic thinking, and a clear understanding of the audiences we need to reach.”
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Scout Lab, which works with clients focused on human and planetary health, is named agency of record for auction-based platform BuyWander. The agency will lead full branding and design, consumer press and media strategy to grow awareness of BuyWander’s model as a discovery-driven marketplace. BuyWander connects customers with returned and overstocked goods from vetted retailers. "BuyWander is built for the person who needs a great product and deserves a fair shot at getting it,” said BuyWander co-founder and CEO Jordan Allen. “Scout Lab brings the creative vision and communications expertise to help us share that story with the world."
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Marketplace Excellence Corporation is named U.S. public relations agency of record for the Anguilla Tourist Board. MPE’s efforts will focus on targeted storytelling, strategic media relations and fostering engagement with U.S. travel journalists, editors, broadcasters and content creators. The agreement underscores Anguilla’s continued investment in strategic marketing initiatives designed to sustain long-term tourism growth and reinforce its position as one of the Caribbean’s top luxury destinations. “Marketplace Excellence brings deep industry relationships and a strategic approach to destination public relations that aligns perfectly with our premium positioning,” said Anguilla director of tourism Jameel Rochester.
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
