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IMAGINE PR is appointed as the North American PR representative for Chiva-Som, a wellness brand that operates Chiva-Som Hua Hin, its flagship resort in Thailand, Zulal Wellness Resort by Chiva-Som in Qatar, plus Chiva-Som International Academy, which is dedicated to advancing the brand’s legacy of wellness excellence. The agency's scope of work includes developing and implementing integrated public relations and marketing communications strategies for the brand. IMAGINE PR will oversee media relations, strategic partnerships, influencer engagement, events and activations. Chiva-Som's retreats are all-encompassing, inclusive of treatments, therapies, fitness, nutrition and relaxation. "Partnering with IMAGINE PR marks a pivotal step in our North American expansion,” said Chiva-Som Hua Hin general manager Vaipanya Kongkwangyeun.
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Gilly Group, which works with clients in the golf industry, is named agency of record for golf course architecture firm Staples Golf Design. Gilly Group will lead integrated public relations, strategic communications, media relations, executive thought leadership, content strategy and brand positioning initiatives for the firm. Staples Golf Design has recently completed renovations at Mira Vista Country Club in Fort Worth, TX; Arcola Country Club in Paramus, NJ; and Garden City Country Club, NY. “We wanted a communications partner that understands both the golf industry and the strategic value of thoughtful brand storytelling,” said Staples Golf Design principal Andy Staples. “Gilly Group brings the experience, relationships and vision to help us elevate our brand and communicate the impact of our work to clients throughout the industry.”
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Merlot Marketing signs on as agency of record for BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. The agency will oversee marketing strategy, brand storytelling and promotional activity for the ocean-view development, working alongside developer Somers West and on-island sales partner Hapuna Realty. The project is aimed at buyers seeking either a second home or a permanent residence on Hawaiʻi's Big Island. “Nānā Kai reflects what makes life on the Big Island so compelling: a strong sense of place, a connection to the land, and a community shaped with intention,” said BlackPine Communities founder, president and COO Mike Paris. “Bringing that vision to market requires both sensitivity and precision, and Merlot understands how to communicate it.”
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
