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PAN adds invoice lifecycle management platform Basware to Its client roster and PANBlast, the agency’s division dedicated to emerging B2B SaaS and AI brands, picks up ChurnZero, which consolidates product, CRM and engagement data into one workspace. PAN will support Basware with integrated PR, original research and executive thought leadership, leveraging proprietary data to provide timely points of view extending across media relations and executive platforms. For ChurnZero, PANBlast will provide quarterly PR planning backed by a real-time dashboard, proactive and reactive pitching to national and trade media, and rapid response tied to trending conversations. “We chose PAN because of their creativity and data-driven approach, as well as their focus on non-traditional outlets and LLM visibility. We needed a storytelling partner who can help us articulate what that means and change how people think,” said Basware global head of PR & Communications Abs Hassanali. ChurnZero senior director, communications and brand Heather Philbin, Senior Director, Communications and Brand at ChurnZero, noted that PANBlast operates “as a true extension of our marketing team, driving the earned media strategy that increases the visibility and impact of our story.”
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KTA Media Group is appointed agency of record for Forest Forward, a South Dallas nonprofit community revitalization organization. The agency will oversee strategic communications, media relations, executive visibility, crisis communications, thought leadership, special events publicity and integrated public relations efforts designed to elevate awareness of Forest Forward's mission and its transformational work throughout South Dallas. The partnership comes as Forest Forward prepares for the reopening of the historic Forest Theater this fall. "KTA Media Group brings both the expertise and the passion to help elevate our mission and engage audiences who share our vision for this community," said Forest Forward CEO Elizabeth Wattley.
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prsuade, a Brooklyn based firm that works with clients in the financial, consumer and lifestyle sectors, is named PR shop for açaí bowl and smoothie brand SoBoL. The agency will lead media relations, creative campaign ideation, thought leadership, and strategic communications for the company. SoBoL operates in states including North Carolina, New York, New Jersey, Massachusetts, Connecticut, Virginia and Florida. Its locations feature what the company calls a “surf-centric atmosphere.”
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
