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Taylor launches "Earn Everything," a repositioning that is intended to reflect both its heritage and its emphasis on relevance that is earned, not bought. The new positioning is rolling out across Taylor's website, thought leadership, marketing materials and client engagements throughout the second half of 2026. Taylor, which has its roots in sport, says that its focus is on incorporating “earned thinking” into every discipline—from public relations and social media to creator partnerships, experiential marketing, owned content and paid amplification.
"Earn Everything' is our rallying cry, but it's also our accountability standard," said Taylor CEO & managing partner Maeve Hagen. “Every brief, every idea, and every relationship has to prove its value. We believe the best brands think more like great athletes: they prepare relentlessly, respect their audience, never assume they've won and wake up every day ready to earn it all over again."
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The Net Zero Conference, which takes place on October 8 at the Los Angeles Convention Center, will convene climate leaders to re-envision the built environment and inspire a net zero future. Hosted by environment consultant Verdical Group, the conference has engaged cleantech communications veteran and sustainability storyteller Kathy Berardi as this year’s official PR and media partner. Berardi will also lead a panel on “The Net Zero Stories That Landed,” a moderated conversation bringing together journalists that cover net zero stories to explore how climate coverage has evolved, what it takes to make these stories land with a broad audience, and where the most important reporting is happening right now. “As a communications professional working at such a critical time to fight climate change with education and trusted information, I was motivated to help bring the perspective of the journalists to the platform of the Net Zero Conference,” said Berardi.
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Kite Hill launches Kite Hill Integrated Comms Intelligence, a client reporting framework that incorporates AI and custom workflows to give brands a holistic view of their communications performance across PR, owned and social media, search and AI search visibility. The new offering is targeted at B2B and tech companies that want communications programs measured against real business outcomes rather than clip counts alone. Its multi-dimensional view tracks performance across four interconnected layers: earned media, social and owned, AI search visibility and AEO (Answer Engine Optimization) and outcomes Iintelligence: The connective thread that ties narrative traction and channel performance directly to real business results. “We have been making significant progress behind the scenes to thoughtfully integrate AI into our workflows, building custom systems and skills that give our team more time for what matters most,” said Kite Hill founder & CEO Tiffany Guarnaccia.
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| (L-R) Panelists Courtney Rhodes, Alexandra Bradley, Colleen Gallagher, CEO of OnWrd & UpWrd and former WWPR president (moderator), and Jeanne Metzger. |
| Photo Credit: Vanessa French |
The Washington Women in Public Relations hosted “How Associations Lead with Strategic Storytelling,” which examined how associations can build trust, communicate through uncertainty, and position communications as a strategic business function, on July 16 at Avoq's rooftop in Washington, D.C. The event, moderated by Colleen Gallagher, CEO of OnWrd & UpWrd and former WWPR president, focused on how association communicators can navigate political polarization, misinformation, AI disruption, and evolving member expectations while maintaining credibility and advancing organizational goals. Panelists encouraged communications leaders to prioritize authentic member stories, use audience research to guide messaging, strengthen relationships with journalists, and evaluate communications based on meaningful business outcomes rather than vanity metrics.
Matter relaunches its local marketing services, which will focus on providing approachable, agency-caliber marketing programs to help smaller-scale businesses grow in the age of AI... Publicis Sports, the sport and culture marketing arm of Publicis Group, is collaborating with Travis Kelce of the Kansas City Chiefs and 3 Arts Sports on the launch of TEKTA, a Name, Image and Likeness consulting and activation offering... The 23rd Annual International Business Awards announces its Gold, Silver and Bronze Stevie Award winners for 2026.
The Pollack Group launches its Brand Visibility Index, a research series that examines how brands are represented, ranked and cited by generative AI platforms... PARC Solutions, a New York- and London-based advisory firm, forms a strategic collaboration with Guillot Consulting, a provider of lobbying, government relations, political advocacy, and business development services... SalterMitchell PR, a Tallahassee, FL-based firm, wins two 2026 Florida Public Relations Association Golden Image Awards.
Page launches the Polansky Future Leaders Fund, which was established through a gift from 2025 Page Hall of Fame inductee and former Weber Shandwick Global CEO Andy Polansky... Ruder Finn reintroduces its website, ruderfinn.com, which will now feature a large language model (LLM) as its primary user interface... Higher Plane Media is launched by former Sloane & Company CEO Darren Brandt.
Champion, which specializes in restaurant, franchise and consumer brands, opens a Miami office, adding to its operations in Dallas and Los Angeles... Violet PR, a Montclair, NJ-based firm that focuses on economic development, commercial real estate and place branding, opens a second office on Park Avenue South in New York... Inflection Point, a founder-led, senior growth systems partner for startups and growth-stage businesses, launches... PRSA announces the recipients of its inaugural Women of Impact Awards. Honorees honorees were recognized during the PRSA Women of Impact Summit & Awards at the Union League Club of Chicago.
FleishmanHillard is shuttering its 20-member Dublin office as Omnicom Public Relations reorganizes its global operations... Vested acquires Watermark, a D.C.-based public affairs and special situations firm.... Matter earns two Pinnacle Awards 2026 Marketing & Communications honors for its clients.
