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Hopscotch is engaged by European space transportation company ArianeGroup and its subsidiaries, Arianespace and MaiaSpace, to strengthen the visibility of their brands and leadership teams across the media, corporate social channels and stakeholder communities in France and Germany. Hopscotch's remit includes media relations, executive thought leadership and influencer strategies for the leadership teams of all three organizations. A Franco-German company focused on civil and military space launch systems. ArianeGroup is the only European company with end-to-end expertise in ballistic missile technologies. It first launched its Ariane 6 rocket in 2024. ”We were looking for a partner with strong senior expertise and a clear understanding of our communications challenges,” said ArianeGroup communications director Sarah-Pearl Bokobza. “The team's in-depth knowledge of our sector, combined with its ability to navigate the strategic landscape in France, Germany and across Europe, made Hopscotch the natural choice,"
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Redpoint signs on as agency of record for Visit Bath County, the official destination marketing organization for Bath County, VA. The agency will spearhead PR efforts to raise awareness through national and regional media outreach focusing on Bath County’s authentic tourism experiences. The primary industry for Bath County, tourism generates nearly $88 million in visitor spending annually. In addition to the Omni Homestead Resort & Spa and other boutique lodging, Bath County is known for its natural mineral springs, George Washington National Forest and a variety of outdoor experiences that include birdwatching, fishing, guided hikes, horseback riding, boating, kayaking and cycling.
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Impact PR & Communications is selected to lead strategic public relations for Guardian Revival. Founded in 2019 and based in New York’s Hudson Valley region, Guardian Revival is a 501(c)(3) not-for-profit organization that works to improve the mental health and well-being of military personnel, veterans and first responders and their families, at no cost to them. Impact PR’s scope of work will include media relations, thought leadership and awareness campaigns. “We are eager to partner with Impact PR to shine a spotlight on this mission, to elevate the conversation around the need for our work and to grow our presence not just in New York’s Hudson Valley region, where we have boots on the ground, but across the country,” said Guardian Revival CEO Kim Haight.
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
