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IMAGINE PR is appointed as the North American PR agency for Louma Country Hotel. The agency’s scope of work will include media relations, strategic partnerships, influencer engagement, events and brand activations, with a focus on strengthening brand awareness and visibility across the U.S. market. Set within 100 acres of rolling West Dorset farmland, with views of The Jurassic Coast—England's only natural UNESCO World Heritage Site—the property includes a working estate of horse stables, livestock, vegetable/fruit crops, woodlands and a 33-acre vineyard. "IMAGINE PR understands that our story isn't a marketing angle for us—it’s how the estate lives, creating a venue that's luxurious yet deeply relaxing, with countryside, farm, vineyard, and guests, all in harmony. We're looking forward to sharing that with a wider audience," said Louma Country Hotel general manager Joe Gargaro.
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Meyocks is selected by the U.S. Dairy Export Council to design and produce marketing materials and communication assets across a global portfolio, spanning domestic markets and international audiences. The agency will support USDEC’s full range of business needs, from day-to-day operation materials to industry events, tradeshows and internal conferences. The U.S. Dairy Export Council is focused on helping the U.S. industry increase its global dairy ingredient sales and exports of U.S. dairy products by developing programs in market development that build global demand for U.S. dairy products, resolve market access barriers and advance industry trade policy goals. “Meyocks brings the industry knowledge, creative vision and executional expertise that we need to help us continue delivering consistent, impactful communications across our organization and around the world,” said Luke Waring, SVP, membership, communications and industry relations for the USDEC.
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TEAM LEWIS is named PR agency of record for e-commerce company Lazada Malaysia, which operates under Alibaba's International Digital Commerce Group. The agency will support Lazada Malaysia’s business and brand initiatives through strategic storytelling, media engagement and on-ground activations. The agency will also work to strengthen Lazada’s engagement with consumers and sellers as well as reinforcing its positioning in Malaysia’s e-commerce market. The partnership comes as Lazada continues to introduce platform innovations, including its AI-powered shopping assistant Lazzie.
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
