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Champion comes on board as agency of record for Brooklyn Water Bagel, a fast-casual concept known for bringing an authentic New York-style bagel experience to guests through its proprietary water technology. Champion will be responsible for strategic public relations, influencer marketing and franchise lead-generation efforts. The agency will execute integrated communications campaigns to elevate the brand’s story through earned media, creator partnerships and targeted digital initiatives. Founded in Florida, Brooklyn Water Bagel was built around a proprietary 14-step water filtration and mineralization system that filters and purifies local water before adding back a custom mineral blend designed to replicate the composition of New York water. “As we continue to grow beyond our home state, we wanted a partner that understands both restaurant marketing and franchise growth,” said Brooklyn Water Bagel CEO Dan Smith. “Champion's integrated approach and deep industry expertise will help us expand our reach and stay true to the quality and authenticity that define our brand.”
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Ruder Finn is named communications partner for Wendy’s. The agency will drive executive visibility, corporate reputation, strategic storytelling, creator and influencer engagement, cultural relevance and issues management. It will also support product and brand campaigns, digital and loyalty initiatives, and purpose-driven programs to deepen customer relationships, strengthen stakeholder trust and advance Wendy’s long-term business objectives. Ruder Finn’s strategic partner, Agnostic, will support the brand’s communications efforts in Canada, providing an integrated North American approach. “Ruder Finn and Agnostic demonstrated strategic thinking, creative insights, collaborative mindset and strong capabilities in measurement and analytics to help us strengthen our reputation while supporting Wendy’s continued growth,” said The Wendy’s Company chief corporate affairs & sustainability officer Liliana Esposito.
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IMAGINE PR is engaged as US public relations representative for the Burg Hotel Lech, a five-star, family-run boutique hotel in Oberlech, Austria. The agency will be providing integrated public relations and brand partnerships, among other services. Specific areas include strategic communications counsel, media relations and influencer connections. IMAGINE PR will also lead media familiarization trips. Located within the Lech Zürs am Arlberg region, the property has been owned and operated by the Lucian family for three generations, the hotel has two dedicated wellness areas, one reserved for adults and one designed for families, each offering pools, saunas, and relaxation spaces set against the surrounding mountains, as well as the Burg Restaurant, which serves Mediterranean and traditional Austrian fare.
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
