 |
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months. The agency will execute a strategic PR program leveraging earned media, product sampling and affiliate marketing. Its efforts will spotlight Mellow Sleep’s approach to everyday rest essentials across consumer lifestyle, home, wellness and shopping media. The brand is best known for its viral first-to-market CloudAlign pillow which continues to be the #1 selling pillow on TikTok Shop. “Diffusion’s experience creating impactful consumer launches and building meaningful brand engagement made them the ideal partner to help tell the next chapter of the Mellow story,” said Mellow Sleep c-founder Chad Keller.
 |
The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit (PLC) optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications. Blueshirt will work to raise the company's profile within the investment community. The engagement is subject to standard regulatory filings and acceptance by the TSX Venture Exchange. "Blueshirt's deep expertise in capital markets advisory for technology companies makes them an ideal partner to help us broaden our visibility among the financial community in Canada and the United States,” said Enablence CEO Todd Haugen.
 |
Wise Up PR signs on as PR agency of record for Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications. The agency is tasked with implementing a media relations campaign to enhance industry awareness of the company. Wise Up’s scope of work will include executing product PR and corporate announcements, as well as amplifying industry awareness of Lite Coms’ C-suite leaders through thought leadership. Since being formed in 2018, Lite Coms has brought a portfolio of 18 products to market and delivered more than 10,000 terminals to its customers. . “Wise Up PR is the natural partner to support our next phase of growth, given the team's knowledge of supporting brands operating in this industry,” said Lite Coms marketing manager Shaylyn Kissinger.
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
Champion picks up Delray Beach, FL-based Brooklyn Water Bagel, known for bringing an authentic New York-style bagel experience to guests through its proprietary water technology... Ruder Finn partners with Wendy’s to drive executive visibility, corporate reputation, strategic storytelling, creator and influencer engagement, cultural relevance and issues management... IMAGINE PR lands US duties for Austria's Burg Hotel Lech. 
