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| Scott Mallone |
West of Fairfax, which is in Los Angeles, appoints Scott Mallone as president. Mallone joins from SHFT Labs, where he was head of creative, leading brand development and digital marketing strategy. Over the course of his career, he has partnered with leading brands including MGM Resorts, Macy’s, Lexus, Universal Music Group, Marc Jacobs, and New Balance. In his new position, Mallone will oversee the strategic direction of the agency, guiding West of Fairfax through its next phase of growth. “I’ve worked with Scott for years across multiple roles, and he consistently brings a sharp creative perspective that elevates brands and ideas,” said Morgan Harris, CEO of North Sixth Group, which owns West of Fairfax. “His leadership is exactly what West of Fairfax needs at this stage.”
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| Brandon Carter |
Codeword ups Brandon Carter to SVP, head of strategy. Carter was director of strategy. Before joining Codeword, he held content marketings posts at SquareFoot and Outbrain. In his new role, he will apply an integrated, culture-informed approach to uncover audience insights. “He’s written massive speeches, run niche content programs, crafted perfect positioning statements, and collaborated with pretty much every Codeword client over the past nine years,” said Codeword founding partner Kyle Monson. “Nobody understands the DNA of Codeword, where we’ve been, and where we’re heading better than he does."
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| Nick Westcott |
JOTO PR Disruptors names Nick Westcott head of establishment, working to improve coordination across departments. Westcott was previously practice manager at Eyes On Litchfield. In his new role, Westcott will oversee key areas of the organization, including human resources, sales, marketing and internal operations. “Nick helps build the structure, communication, and systems that allow our people, our sales process, our marketing, and our client delivery engine to move in the same direction,” said JOTO CEO Karla Jo Helms.
Evan Shenkman, who spent 25 years as practicing attorney, is now a partner at professional services firm Baretz+Brunelle. He helped design and implement the first generative AI product for legal professionals. 
maslansky + partners, a specialist consultancy within Omnicom Public Relations, names founding partner Keith Yazmir president of the firm... The National Football League Players Association names Matt Taylor chief communications officer, effective Sept. 8... Repay Holdings Corporation, a provider of bill payment solutions, appoints Charles Nabhan as head of investor relations.
Bospar hires veteran technology, cybersecurity and healthcare sector journalist and content creator Doug Olenick as tech and healthcare content director... The Huntington National Bank appoints Ameesh Vakharia as EVP and chief marketing and digital products officer, a newly created role... SDA International, a Honolulu-based strategic communications firm, promotes Cassie Kim to SVP. 
Burson Brussels chief client officer Ruud Wassen has moved to Consello to open its outpost in the headquarters city of NATO and the European Union.
Reputation Advisors International adds Newick Consulting founder Peter Thomas as its newest member. Based in Abu Dhabi, Thomas has more than 35 years of experience advising major global clients on reputation issues... TruePoint appoints April Steinbach, who has held senior creative posts at BBDO and McCann Worldgroup, as creative director....Athene, a subsidiary of Apollo Global Management that focuses on retirement solutions, names Brett Gibson EVP and head of investor relations. Gibson comes to Athene from JP Morgan Securities.
