Caroline Grayson
Caroline Grayson

Rethink appoints Caroline Grayson as managing director based in its New York office, a newly created leadership role. Grayson joins Rethink from the managing director post at VCCP US, leading the agency through a period of significant growth and expansion across North America. Prior to VCCP, she was group brand director at 72andSunny and before that served as business director at adam&eveDDB London. Reporting to Rethink global COO and partner Caleb Goodman, Grayson will oversee the strategic and operational growth of the agency. “Caroline brings the experience and collaborative approach that will help us deepen client partnerships, continue attracting exceptional talent, and shape the next chapter of our growth,” said Goodman.

Emily Turner
Emily Turmer

Albertsons Companies, which operates over 2,000 stores across the US, brings on Emily Turner as SVP, chief marketing officer. Turner joins Albertsons from The Fresh Market, where she established the enterprise marketing function and helped evolve the company's digital and customer experience capabilities. She was previously CMO at Dollar Tree Stores. At Albertsons, Turner will lead enterprise marketing strategy across the key functions that drive customer growth and engagement. "Emily is a highly respected marketing leader with a proven ability to build customer-centric brands and deliver meaningful business results," said Albertons EVP and chief merchandising officer Michelle Larson. "Her expertise connecting with customers and leading transformational change will be invaluable as we continue to strengthen loyalty and build deeper relationships with the customers we serve.”

Wachsman

Wachsman creates four specialized global executive director roles across its core operational pillars. Maud Honner has been appointed executive director, head of Innovation & product, tasked with productizing the agency’s proprietary insights, research, and data frameworks into scalable advisory offerings. She has been with the agency since 2018, most recently serving as director. Louise Creedon, who played a foundational role in establishing and scaling Wachsman’s London presence, has been appointed executive director, head of brand, overseeing global brand identity, market positioning, and internal PR. Rebecca Maher has been appointed executive director, head of commercial, leading the agency’s global commercial strategy and driving new opportunities for growth across markets and regions. Emily Kielthy has been appointed executive director, head of client services, responsible for auditing service delivery, and deploying a global learning and onboarding academy. “Maud, Louise, Rebecca, and Emily have shaped global brands at the forefront of financial services, digital assets, and capital markets; driving high-stakes GTM campaigns, event management, regulatory navigation, and media relations,” said David Wachsman, CEO of Wachsman and president of Hawkeye Digital Inc. “Their collective expertise will ensure Wachsman continues to set the benchmark for strategic communications worldwide."