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LDPR has been appointed the agency of record for SAN SONNEA, an Italian luxury hospitality collection making its debut with three distinctive retreats across Northern Italy. The agency will be handling all North American media relations and influencer programming for the properties/ brand. The collection includes SAN SONNEA Family Dolomites, formerly Sonnwies; SAN SONNEA Lodge Dolomites, an adults-only retreat opening in the coming months; and Borgo SAN SONNEA Lake Garda, an intimate lakeside hideaway.
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Akimbo Communications is named agency of record for Ridge Merino, a California-based Merino wool apparel brand. Akimbo will lead Ridge Merino’s public relations strategy and media relations efforts across North America. The agency will develop integrated communications programs to elevate visibility, strengthen awareness and drive market growth. Ridge Merino’s four-season collection is built to perform across hiking, backpacking, trail running, climbing, skiing, snowboarding, traveling, and everyday activities. “Akimbo is a natural fit for us – they know the outdoor industry and share our passion for authentic storytelling,” said Ridge Merino founder and CEO Jeff Russell.
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anat. is named public relations agency of record for Primary Care Development Corporation, which works to expand patient access to primary care. The agency will collaborate with PCDC’s communications team to raise the organization’s national visibility across its capital financing, consulting and advocacy work. The engagement will include communications strategy, media relations, executive thought leadership, advocacy-aligned communications and social media amplification. PCDC is a U.S. Treasury-certified Community Development Financial Institution that supports healthy, thriving communities across the country.
Rubenstein Public Relations re-ups as agency of record for Doroni Aerospace, a provider of personal electric vertical takeoff and landing aircraft... Zapwater Communications is appointed US AOR for The Cliff Hotel Jamaica, a luxury destination resort in Negril’s West End... MZ Group lands strategic investor relations and financial communications program for Zefiro Methane Corp.
Ripley PR is named PR shop for HCSS, which provides construction management software for the heavy civil and infrastructure construction industry... Redpoint checks in at The Alfond Inn at Rollins College... RG2 Communications lands International Design, a curatorial platform bringing together collectible design, contemporary art and cultural experiences.
Coyne PR picks up AOR duties for Goddard Systems, LLC, manager of a franchise system that serves more than 100K students... GO PR lands JW Marriott Detroit Water Square, which will open in February 2027... REYA Communications signs on as the U.S. and Canada agency of record for Yora Nordic Spa Brownstone, a 130,00-square-foot property opening in Portland, CT this November.
Gatesman picks up AOR duties for Cincinnati Metro and has been selected to lead the development of PA Brews, a statewide brand initiative designed to unite and elevate Pennsylvania’s brewing industry... RED PR is named AOR for Jenny’s Barn, a Southampton, NY boutique that offers handmade jewelry, vintage décor and Western-inspired pieces... Darby Communications, an Asheville, NC-based firm that supports outdoor, hunting, fishing and endurance brands, signs on with Offgrid Provisions.
Attention Comms is selected as strategic communications partner for The Chaka Khan Foundation... Brokaw, a Cleveland, OH-based marketing, advertising and social content production firm, signs on as full-service marketing agency of record for the University of Akron... JDPR is named public relations agency of record for JumboMax Golf Grips. 
