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| Christopher Hedquist |
Inizio Evoke appoints Christopher Hedquist as EVP, U.S. policy & public affairs. Hedquist joins Inizio Evoke from Edelman, where as EVP, head of U.S. health policy & public affairs, he played a key role in establishing the agency’s health public affairs practice. He previously spent over a decade with Novo Nordisk in commercial and government affairs roles across Europe, Australia and North America. His government affairs work included advancing recognition of obesity-as-a-disease and the value of GLP-1 treatments. In his new role, Hedquist will helm Inizio Evoke’s U.S. policy practice, guiding clients through the regulatory landscape and translating legislative developments into actionable business, stakeholder and reputation strategies.
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| Loreal Lynch |
Nooks, a revenue agent platform, hires Loreal Lynch as CMO. Lynch comes to the company from the CMO post at enterprise marketing platform Jasper. Before that, she was global head of campaign at Stripe and global head of marketing at Tableau, Saleforce’s enterprise visual analytics and business intelligence platform. Lynch will lead Nooks' global marketing organization, focusing in particular on establishing revenue agents as an emerging category and helping the market understand Nooks' expanding role across the revenue lifecycle. “Loreal has helped build and scale category-defining businesses at Salesforce, Tableau, Stripe and Jasper. She knows what it takes to turn a major technology shift into a market that customers understand and a brand they want to be part of,” said Nooks co-founder and CEO Dan Lee.
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| Alina Heim |
Hello PR Group, which works with architecture, design and product clients, brings on Alina Heim as VP of digital, a newly created position. Heim joins HPRG from DADA Goldberg, where she was most recently AVP, digital, leading digital strategy across a portfolio of over 30 brands. She has also held marketing and social media posts at Woven, Flare and Nooklyn. At Hello PR, she will be tasked with growing the firm’s digital and social media capabilities. "We've seen digital and social become just as central to how our clients build their reputations as traditional press placements," said Hello PR Group principal Erik Perez. "Bringing on someone with Alina's experience lets us build that out as a real offering, not an add-on."
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| Samantha Conlan |
CAMBA, a New York City nonprofit serving more than 70,000 New Yorkers annually through housing, health, education and economic mobility programs, names Samantha Conlan chief development and communications officer. Conlan was previously chief development and communications officer at nonprofit organization HELP USA. She has also served as VP institution giving the Museum of Arts and Design and AVP strategic partnerships at The New York Botanical Garden. “Samantha brings the strategic vision, creativity, and energy needed as CAMBA approaches its 50th anniversary,” said Valerie Barton-Richardson, president and CEO of CAMBA/CAMBA Housing Ventures.





Brittney Basden, who led public affairs and advocacy partnerships at the Washington Post has joined Bully Pulpit International as a managing director.
The DUX Group, a Washington, D.C.-based strategic communications firm that works with leaders in highly regulated industries, names Lauren Boland as VP... Workday, an enterprise AI platform for HR, finance and IT, names Sarah Kennedy Ellis CMO, effective Oct. 5. Kennedy Ellis joins the company from Google... Octave Specialty Group, a global specialty insurance firm, brings on Philip Stefano as managing director, head of investor relations.
Michele Ziosi will rejoin Stellantis on Oct. 1 as chief PA officer responsible for Enlarged Europe and for the global coordination of the carmaker’s PA activities.
Inizio, which works with clients in the health and life sciences sectors, appoints Oisín Ó Gógáin as chief people officer... The Boston Beer Company names Allison Stransky CMO, effective Oct. 12. Stransky was previuosly VP and CMO at Samsung Electronics America... Newark Regional Business Partnership and its 501(c)(3) affiliate, the Renaissance Newark Foundation, bring on Kim Lewis-Collins as VP, marketing and business development, a newly created role.
Carmichael Lynch president and manager Julie Batliner is joining Padilla as president, succeeding Matt Kuchariski. Kucharski will transition to a fractional role with the agency as an executive counselor through the end of the year.



