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| Alexander Hirsch |
Alexander Hirsch, who served as head of marketing platforms at the World Economic Forum, joins WISeKey, a global cybersecurity, digital identity and IoT company, as group CMO.
Hirsch was most recently senior director of EMEA executive field marketing at Salesforce, where he spearheaded global partnership initiatives and oversaw the region’s Salesforce Innovation Centers.
At the WEF, he drove strategic communications for such gatherings as its Annual Meeting, and spearheaded the experience design and platform adoption of TopLink, the organization’s private, members-only digital platform and mobile app.
In his new position, Hirsch will work to strengthen the common narrative connecting the WISeKey Group’s technologies, from digital identity and post-quantum semiconductors to quantum infrastructure and secure satellite communications, while coordinating corporate communications, investor-facing marketing, digital strategy, major events, strategic partnerships and international brand development.
“Alexander’s combination of technology understanding, international marketing leadership and experience with organizations such as Salesforce and the World Economic Forum makes him particularly well suited for this role,” said WISeKey founder and CEO Carlos Moreira.
Brittney Basden, who led public affairs and advocacy partnerships at the Washington Post has joined Bully Pulpit International as a managing director.
The DUX Group, a Washington, D.C.-based strategic communications firm that works with leaders in highly regulated industries, names Lauren Boland as VP... Workday, an enterprise AI platform for HR, finance and IT, names Sarah Kennedy Ellis CMO, effective Oct. 5. Kennedy Ellis joins the company from Google... Octave Specialty Group, a global specialty insurance firm, brings on Philip Stefano as managing director, head of investor relations. 
Michele Ziosi will rejoin Stellantis on Oct. 1 as chief PA officer responsible for Enlarged Europe and for the global coordination of the carmaker’s PA activities.
Inizio, which works with clients in the health and life sciences sectors, appoints Oisín Ó Gógáin as chief people officer... The Boston Beer Company names Allison Stransky CMO, effective Oct. 12. Stransky was previuosly VP and CMO at Samsung Electronics America... Newark Regional Business Partnership and its 501(c)(3) affiliate, the Renaissance Newark Foundation, bring on Kim Lewis-Collins as VP, marketing and business development, a newly created role. 
Carmichael Lynch president and manager Julie Batliner is joining Padilla as president, succeeding Matt Kuchariski. Kucharski will transition to a fractional role with the agency as an executive counselor through the end of the year.
