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Attention Comms is selected as strategic communications partner for The Chaka Khan Foundation. The agency will work to sharpen and amplify the foundation’s organizational narrative, as well as strengthening its digital and social presence, and expanding its visibility through earned media and thought leadership. Its efforts will center around supporting the Foundation’s ambition to become a more influential voice in conversations around neurodiversity, inclusion and opportunity. Co-founded by recording artist Chaka Khan and her sister Tammy Michelle, the Foundation’s work is rooted in the family’s lived experience with autism and a longstanding commitment to communities whose voices and needs are too often overlooked. “We have a clear vision for expanding our reach, strengthening our voice and creating lasting opportunities for neurodivergent individuals and their families,” said Chaka Khan Foundation co-executive director Lisa Elzy Watson. “Attention Comms shares our belief in the power of this work, and we are excited to partner with a team that understands both the importance of our mission and the potential to bring more people into it.”
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Brokaw, a Cleveland, OH-based marketing, advertising and social content production firm, signs on as full-service marketing agency of record for the University of Akron. Brokaw previously served as the university's social media agency of record. Its expanded role includes brand strategy, creative, traditional and digital media planning and buying, social media and video production. The University of Akron, a public research university, is focused on creating a brand that can earn a place in the hearts and minds of people and build stronger relationships across the University community. "We intentionally chose a local agency that did not come to us with a traditional higher education lens," said University of Akron chief brand officer Katy Brennan. "We wanted a partner that would look at UA as a brand, challenge the conventions of the category and help us create something distinctive enough to break through."
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JDPR, a Greenville, SC-based strategic communications agency is named public relations agency of record for JumboMax Golf Grips, which are engineered to maximize a golfer’s control, consistency and power. The agency will handle JumboMax’s earned media efforts, providing strategic planning, brand support, media relations and product launch expertise to amplify the brand’s position and drive measurable impact. “We chose JDPR because of their deep knowledge of the golf category, extensive media relationships and true understanding of our brand’s mission,” said JumboMax Golf Grips president John Mazzanoble.
Rubenstein Public Relations re-ups as agency of record for Doroni Aerospace, a provider of personal electric vertical takeoff and landing aircraft... Zapwater Communications is appointed US AOR for The Cliff Hotel Jamaica, a luxury destination resort in Negril’s West End... MZ Group lands strategic investor relations and financial communications program for Zefiro Methane Corp.
Ripley PR is named PR shop for HCSS, which provides construction management software for the heavy civil and infrastructure construction industry... Redpoint checks in at The Alfond Inn at Rollins College... RG2 Communications lands International Design, a curatorial platform bringing together collectible design, contemporary art and cultural experiences.
Coyne PR picks up AOR duties for Goddard Systems, LLC, manager of a franchise system that serves more than 100K students... GO PR lands JW Marriott Detroit Water Square, which will open in February 2027... REYA Communications signs on as the U.S. and Canada agency of record for Yora Nordic Spa Brownstone, a 130,00-square-foot property opening in Portland, CT this November.
Gatesman picks up AOR duties for Cincinnati Metro and has been selected to lead the development of PA Brews, a statewide brand initiative designed to unite and elevate Pennsylvania’s brewing industry... RED PR is named AOR for Jenny’s Barn, a Southampton, NY boutique that offers handmade jewelry, vintage décor and Western-inspired pieces... Darby Communications, an Asheville, NC-based firm that supports outdoor, hunting, fishing and endurance brands, signs on with Offgrid Provisions.
Zapwater Communications is named U.S. agency of record for the Beverly Hills Conference & Visitors Bureau... Source Outdoor Group comes on board as agency of record for apparel and gear brand Vertx... P-22 Agency is appointed as public relations agency of record for Alila Mayakoba, the latest debut from Hyatt’s luxury Alila brand.
