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| Anabeth Guthrie Photo: Tricia Zigmond |
Public Content, a Houston-based PR and marketing agency, appoints Anabeth Guthrie as director of arts and culture, a newly created position. Guthrie will lead the agency’s newly launched arts and culture practice. Before joining Public Content, Guthrie was at the National Gallery of Art for over 20 years, most recently serving as chief of communications. She previously held PR and media relations posts at the Smithsonian Institution. In her new position, Guthrie will be tasked with helping museums, galleries, art fairs, performing arts organizations and cultural destinations share their stories through integrated public relations, marketing, social media, partnerships, and events. “Her background has given her a deep understanding of culture and storytelling, but her perspective goes far beyond the arts,” said Stuart Rosenberg, a founding partner of Public Content. “Her background has given her a deep understanding of culture and storytelling, but her perspective goes far beyond the arts. She’s a creative thinker with a knack for turning ideas into meaningful engagement.”
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| Kimberly Fasting-Berg |
The Fashion Institute of Technology appoints Kimberly Fasting-Berg as its first chief marketing officer. Fasting-Berg was most recently EVP, chief marketing officer at WME Fashion, where she led marketing and business strategy development for the Fashion Group, including IMG Models, Art + Commerce, The Wall Group, and IMG Fashion Events. She was previously CMO at home furnishing company Kravet. Fasting-Berg also spent more than a decade at Condé Nast in senior leadership roles, including head of marketing for Vogue, GQ, Vanity Fair, Glamour and Allure. She will oversee FIT’s enterprise-wide marketing, branding, and communications to strengthen global reputation, support enrollment and student success, and generate new partnerships and opportunities for growth. "Kim's expertise in leading the evolution of world-class brands will be instrumental in shaping the future of FIT," said Schupbach.
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| Vincent Merlin |
Forcepoint, an AI data security company, brings on Vincent Merlin as CMO. Merlin joins Forcepoint from computer and network Proofpoint, where he spent 10 years in senior marketing leadership roles, most recently as SVP of global growth marketing. Before that, he was head of global demand generation at software developer AVEVA and held marketing and sales positions at Dell EMC and RSA. At Forcepoint, Merlin will lead global marketing across brand, demand generation, product marketing and analyst relations. "The next decade won't be won by organizations using the most AI. It will be won by those that never lost control of it,” said Forcepoint CEO Ryan Windham. “Vincent’s global go-to-market expertise will help our customers and partners see what command of AI makes possible."
Brittney Basden, who led public affairs and advocacy partnerships at the Washington Post has joined Bully Pulpit International as a managing director.
The DUX Group, a Washington, D.C.-based strategic communications firm that works with leaders in highly regulated industries, names Lauren Boland as VP... Workday, an enterprise AI platform for HR, finance and IT, names Sarah Kennedy Ellis CMO, effective Oct. 5. Kennedy Ellis joins the company from Google... Octave Specialty Group, a global specialty insurance firm, brings on Philip Stefano as managing director, head of investor relations. 
Michele Ziosi will rejoin Stellantis on Oct. 1 as chief PA officer responsible for Enlarged Europe and for the global coordination of the carmaker’s PA activities.
Inizio, which works with clients in the health and life sciences sectors, appoints Oisín Ó Gógáin as chief people officer... The Boston Beer Company names Allison Stransky CMO, effective Oct. 12. Stransky was previuosly VP and CMO at Samsung Electronics America... Newark Regional Business Partnership and its 501(c)(3) affiliate, the Renaissance Newark Foundation, bring on Kim Lewis-Collins as VP, marketing and business development, a newly created role. 
Carmichael Lynch president and manager Julie Batliner is joining Padilla as president, succeeding Matt Kuchariski. Kucharski will transition to a fractional role with the agency as an executive counselor through the end of the year.
