 |
inFocus, which works with entertainment, media and innovation brands in the U.S. Hispanic market and Latin America, expands into Mexico in partnership with Carolina Abulafia, who joins as partner and managing director of inFocus in Mexico. The agency will now operate as a house of three connected practices: inFocus PR, its founding communications and PR division; inFocus ICON, a practice for personal brand creation and advisory for creators and talent; and inFocus Creator, a digital practice focused on creator partnerships and influencer marketing campaign activation. Abulafia specializes in translating digital culture and creator economy trends into real business growth, managing emerging talent rosters, and positioning entertainment and innovation brands at the intersection of traditional media and digital-first audiences. "Mexico was the natural next step for us, because it's where creator culture stopped being a promise and became a real industry, and we needed someone who already understood that from the inside," said Gabriel Andriollo, Founder and CEO of inFocus. "I've known Caro for 20 years, and there's no one better to build this with."
 |
Modern Currency Public Relations, which will celebrate its 10th anniversary in 2027, launches an AI visibility & generative engine optimization practice, which will focus on helping hospitality brands strengthen how they are discovered, represented and recommended across AI-powered search. The practice will be integrated within Modern Currency PR’s Digital Studio, overseen by senior digital marketing manager Kim Brello, with AI visibility & social media strategist Samantha Dominguez leading GEO strategy and implementation. “Every brand still needs a reputation people trust,” said Dominguez. “The opportunity now is to make sure the authority a brand has historically built across channels carries into the next generation of search."
 |
Adfactors PR, India’s largest reputation and critical issues advisory, acquires Australian communication consultancy SenateSHJ. SenateSHJ, which will continue to operate from its offices in Sydney and Melbourne, retains its identity and client teams under the leadership of co-founder and chair Angela Scaffidi and CEO Darren Behar. Adfactors PR CEO Nijay N. Nair, who also leads all M&A and global initiatives, will join the SenateSHJ board. “The problems clients bring us increasingly cross borders. Being part of a group with real scale across India, Asia Pacific and beyond means we can help them with more of those problems,” said Scaffidi.
Praytell expands its Influence Department—which unites media, creators and social under one team... LRJ PR & Communications and Canopy Brand Group form an alliance that the firms say will bridge the operational divide between high-end brand design and strategic public relations... Twin Minds Media, Hispanic market specialist, increases the scope of its services in an effort to help brands build deeper connections with audiences through culture, storytelling, media and experiences. 
The People Platform, part of Stagwell's The Marketing Cloud, rebrands as Numetrix... Zapwater Communications has earned 17 finalist honors across two PR competitions: eight at the 68th Annual Golden Trumpet Awards, presented by the Publicity Club of Chicago, and nine at the 2026 PRSA Chicago Skyline Awards.. The Florida Public Relations Association presented 122 awards to individuals and teams from across the state at its 69th annual Golden Image and 3rd Annual Pinnacle Awards gala.
The Motion Agency acquires Vehr Communications, a Cincinnati-based strategic communications firm, effective Oct. 1... Lyceus Group, which specializes in financial services, is named a finalist for Public Relations Campaign at the 2026 ThinkAdvisor Luminaries Awards... IPSY, a curated beauty membership platform, launches IPSY Marketing Solutions, a full-funnel marketing and sales acceleration engine. 
Fire on the Hill, which has offices in London, Manchester, New York and Paris, is providing pro bono communications support to the Intergenerational Foundation, the UK's leading authority on intergenerational fairness... The PRSA-NY Big Apple Awards Gala on Sept. 17 will have Gio Benitez, co-anchor of the weekend edition of “Good Morning America” and ABC News transportation correspondent, serving as emcee... CasePR, a boutique litigation communications firm, launches in Portland, OR.
Wawner Strategies, which was founded by former APCO director/VP Kat Wawner in 2022, relaunches as The Category... Metro Transportation Management & Design, a Washington, DC-based transportation planning and operations management services firm, and Relentless Awareness, a communications and creative strategy firm, form a strategic alliance... Luna PR, a Dubai-based communications and marketing agency that specializes in emerging and disruptive technologies, expands its U.S. footprint.
