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The People Platform, part of Stagwell's The Marketing Cloud, rebrands as Numetrix. The new identity is intended to reflect the company's expanded capabilities as a consumer behavioral data and location intelligence leader. Numetrix will leverage advanced geospatial technology, location-based research, AI and first- and third-party data to provide organizations with a more complete view of consumer behavior. Customers can quantify and monetize audiences, validate messaging, measure campaign effectiveness, evaluate market opportunities, optimize media investments, and uncover behavioral insights and measurement. “By bringing together behavioral data and location intelligence, Numetrix delivers the clarity organizations need to make smarter decisions about audiences, media investments, and growth,” said Numetrix CEO George Brady.
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Zapwater Communications has earned 17 finalist honors across two public relations competitions: eight at the 68th Annual Golden Trumpet Awards, presented by the Publicity Club of Chicago, and nine at the 2026 PRSA Chicago Skyline Awards. The annual programs recognize communications, public relations and marketing campaigns that demonstrate creative excellence, strategic thinking and measurable results. Two Zapwater team members, Brooke Weber and Zachary Soper, were also named finalists for the Publicity Club of Chicago’s 30 Under 30 program. Winners of the 68th Annual Golden Trumpet Awards and the 2026 PRSA Chicago Skyline Awards will be announced this fall in Chicago. “These finalist honors reflect the bold ideas, thoughtful strategies and exceptional execution our team brings to every client partnership,” said Zapwater CEO David Zapata. “We are especially proud to see Brooke and Zachary recognized among the industry’s rising leaders.”
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The Florida Public Relations Association presented 122 awards to individuals and teams from across the state at its 69th annual Golden Image and 3rd Annual Pinnacle Awards gala. The evening’s top honor, the Dick Pope All Florida Golden Image Award, went to the College of Central Florida’s Danielle Veenstra and Sarah Eshleman for the Take the Reins Quality Enhancement Plan, an integrated marketing campaign that earned 93 percent positive brand sentiment and a 90 percent understandability rating while helping introduce a new direction for the college’s culture. Other Golden Image winners recognized communications supporting hurricane resiliency, public safety, tourism, healthcare, education and local government. The 2026 Pinnacle Awards honored professionals and teams whose work has made a notable impact on the communications profession. “These awards recognize work that is thoughtful and effective, but they also recognize the people behind it," said Florida Public Relations Association president Linsday Hudock.
Praytell expands its Influence Department—which unites media, creators and social under one team... LRJ PR & Communications and Canopy Brand Group form an alliance that the firms say will bridge the operational divide between high-end brand design and strategic public relations... Twin Minds Media, Hispanic market specialist, increases the scope of its services in an effort to help brands build deeper connections with audiences through culture, storytelling, media and experiences. 
The Motion Agency acquires Vehr Communications, a Cincinnati-based strategic communications firm, effective Oct. 1... Lyceus Group, which specializes in financial services, is named a finalist for Public Relations Campaign at the 2026 ThinkAdvisor Luminaries Awards... IPSY, a curated beauty membership platform, launches IPSY Marketing Solutions, a full-funnel marketing and sales acceleration engine. 
Fire on the Hill, which has offices in London, Manchester, New York and Paris, is providing pro bono communications support to the Intergenerational Foundation, the UK's leading authority on intergenerational fairness... The PRSA-NY Big Apple Awards Gala on Sept. 17 will have Gio Benitez, co-anchor of the weekend edition of “Good Morning America” and ABC News transportation correspondent, serving as emcee... CasePR, a boutique litigation communications firm, launches in Portland, OR.
inFocus, which works with entertainment, media and innovation brands in the US Hispanic market and Latin America, expands into Mexico... Modern Currency Public Relations, which will celebrate its 10th anniversary in 2027, launches an AI visibility & generative engine optimization practice... Adfactors PR, India’s largest reputation and critical issues advisory, acquires Australian communication consultancy SenateSHJ.
Wawner Strategies, which was founded by former APCO director/VP Kat Wawner in 2022, relaunches as The Category... Metro Transportation Management & Design, a Washington, DC-based transportation planning and operations management services firm, and Relentless Awareness, a communications and creative strategy firm, form a strategic alliance... Luna PR, a Dubai-based communications and marketing agency that specializes in emerging and disruptive technologies, expands its U.S. footprint.
