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Coyne PR picks up AOR duties for Goddard Systems, LLC, manager of The Goddard School franchise system. Coyne PR will lead an integrated communications program encompassing national and local media relations, executive visibility, events, activations and partnerships. The efforts will focus on increasing national awareness of the organization, highlighting its inquiry-based approach to early childhood education. Coyne PR will also support local community initiatives and franchise development efforts. The Goddard School serves almost 100,000 students from six weeks to six years old in 37 states and Washington, D.C. Its inquiry-based education program lets children learn through hands-on discovery. “Coyne PR demonstrated a strong understanding of our brand, our audiences and the important role cohesive storytelling can play in supporting families, schools and prospective franchisees,” said Goddard Systems SVP, chief marketing officer Marcel Nahm.
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GO PR is named agency of record for JW Marriott Detroit Water Square, which will open in February 2027. The agency’s scope of work will encompass all PR and communications leading up to the hotel’s launch, through opening and beyond, including media relations, hosted media stays and events, influencer relations and creative partnerships. Located in Detroit’s Water Square district, the property’s opening will be part of Detroit’s expanding luxury hospitality landscape, moving beyond the traditional downtown core. The hotel will have more than 600 luxury guest rooms, including 44 suites and a 2,100-square-foot Presidential Suite, as well as an 11,000-square-foot Spa by JW, featuring nine waterfront treatment rooms and a 50-foot indoor lap pool.
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REYA Communications signs on as the U.S. and Canada agency of record for Yora Nordic Spa Brownstone, a 130,00-square-foot property opening in Portland, CT this November. REYA will support the opening of the property through strategic media relations, brand storytelling, and digital-forward communications. Yora will be largest Nordic spa in the U.S. and the company says it represents the single largest investment ever made in Nordic spa development in the country. “After partnering with REYA Communications to successfully grow the Alyeska Nordic Spa and Kananaskis Nordic Spa, bringing REYA on was the natural next step as we introduce this experience and prepare to expand Yora’s footprint across North America with multiple locations by 2028," said Yora Nordic Spa senior director of brand strategy Émilie Pageau-Bisson.
Rubenstein Public Relations re-ups as agency of record for Doroni Aerospace, a provider of personal electric vertical takeoff and landing aircraft... Zapwater Communications is appointed US AOR for The Cliff Hotel Jamaica, a luxury destination resort in Negril’s West End... MZ Group lands strategic investor relations and financial communications program for Zefiro Methane Corp.
Ripley PR is named PR shop for HCSS, which provides construction management software for the heavy civil and infrastructure construction industry... Redpoint checks in at The Alfond Inn at Rollins College... RG2 Communications lands International Design, a curatorial platform bringing together collectible design, contemporary art and cultural experiences.
Gatesman picks up AOR duties for Cincinnati Metro and has been selected to lead the development of PA Brews, a statewide brand initiative designed to unite and elevate Pennsylvania’s brewing industry... RED PR is named AOR for Jenny’s Barn, a Southampton, NY boutique that offers handmade jewelry, vintage décor and Western-inspired pieces... Darby Communications, an Asheville, NC-based firm that supports outdoor, hunting, fishing and endurance brands, signs on with Offgrid Provisions.
Attention Comms is selected as strategic communications partner for The Chaka Khan Foundation... Brokaw, a Cleveland, OH-based marketing, advertising and social content production firm, signs on as full-service marketing agency of record for the University of Akron... JDPR is named public relations agency of record for JumboMax Golf Grips. 
Zapwater Communications is named U.S. agency of record for the Beverly Hills Conference & Visitors Bureau... Source Outdoor Group comes on board as agency of record for apparel and gear brand Vertx... P-22 Agency is appointed as public relations agency of record for Alila Mayakoba, the latest debut from Hyatt’s luxury Alila brand.
