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FINN Partners is named public relations agency of record for Textron Aviation Inc., working on the company’s 2026 Special Olympics Airlift and other key initiatives. FINN Partners will provide media relations support and strategic counsel to help increase awareness of how general aviation profoundly impacts everyday life. The world’s largest peacetime airlift, the Special Olympics Airlift transported more than 800 athletes and coaches to the 2026 Special Olympics Games free of cost. FINN Partners helped amplify stories of the volunteer pilots and aircraft owners who donated their time, fuel and airplanes to the program. "Textron Aviation's commitment to community offers an incredible canvas for meaningful storytelling,” said FINN Partners managing partner Karli Barokas. “Our team was proud to amplify the voices of the athletes, pilots, aircraft owners and employees who make this monumental Airlift possible."
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Archer is named lead strategy and public relations for North America by CASE Construction Equipment, part of CNH Industrial, an equipment, technology and services company. The agency will be tasked with developing sharper storytelling, stronger customer spotlights and deeper ties with dealers and the wider construction industry. The two companies will also work on new ways to put a spotlight on the people who operate, sell and service CASE equipment, as well as equipment itself. “This partnership means celebrating the people behind our success, showing what our equipment does in the field and building real connections across the industry,” said Terry Dolan, VP of CASE Construction Equipment and Head of CNH Construction, Commercial, Americas.
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NLG Communications, an independent public relations, public affairs and crisis management firm founded by veteran communications strategist Naomi Goldman, signs on as strategic communications advisor for Metrolink, a commuter rail system in Southern California. “We were NLG Communications’ first client 18 years ago, when Naomi guided Metrolink through one of the most difficult crises in our history,” said Metrolink chief customer experience officer Lisa Bahr. “Naomi is far more than a strategic communications advisor—she is a trusted partner who brings exceptional judgment to difficult and sensitive issues.” NLG also works with the Hospitality Training Academy, providing strategic communications, media and storytelling, public affairs, community engagement and counsel on opportunities and challenges affecting the organization’s growth and mission.
BPCM is appointed agency of record for two of Champagne’s most distinguished houses, Krug and Ruinart... Santa Cruz Communications, which specializes in the U.S. Hispanic market, marks its 25th consecutive year working with the Billboard Latin Music Awards on Telemundo as PR AOR.. Forte Mare PR lands Woolly Clothing Co., a Seattle-born maker of merino wool basics.
Evocati PR, a purpose-driven PR and marketing firm, picks up Bioservo, a Dallas-based medical technology company specializing in soft assistive devices.... The Point PR, a travel and hospitality agency, lands Aspen Snowmass and Park Hyatt Riviera Maya... Hannah Cranston Media comes on board for Brightland, a California-based producer of olive oils, vinegars and honeys. 
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
