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Matter launches its Review Visibility Management service to address a shift in how companies across verticals earn trust online. Spurred by the growing importance of online reviews, the service takes a proactive approach to generating authentic customer feedback on Google, Facebook and other trusted platforms. Its goal is to turn customer advocacy into actionable reputation insights and greater visibility across search, social and AI-driven discovery. “Reputation will always be the foundation for any healthy brand,” said Matter president Mandy Mladenoff. “What’s changed is that trust is now earned through the voices of customers whose word-of-mouth can reach anyone seeking validation on buyer decisions with your business.”
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A Queens school is putting out the message about Sept. 12, 2001, in addition to telling the stories of 9/11. At St. Francis de Sales Catholic Academy, an estimated 25–30 percent of students have an immediate or extended family connection to the NYPD or FDNY. The school's Prayer Garden preserves a piece of steel recovered from the World Trade Center and an estimated 650+ students, parents, faculty, alumni and graduates participate in the Reading of the Names each year. However, for the 25th anniversary of 9/11, the scope of the school’s efforts to keep the memory of 9/11 alive extend to remembering the day after the attacks, when people came together to help, comfort, rebuild and unite. People working with the school to communicate that message include Nancy Re, a sixth-grade teacher and 9/11 educator award recipient; students participating in the school's 9/11 curriculum and poetry projects; and FDNY and NYPD families discussing what it means to see their family's history taught to a new generation. The lessons culminate Friday, Sept., at 1:30 p.m., when the school community will gather for a prayer service in the Prayer Garden, beside the preserved piece of World Trade Center steel.
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| The Directive Communications team |
Directive, a performance marketing agency that works exclusively with B2B companies, expands its Directive Communications division, which will bring public relations, organic social, influencer marketing and paid social together under one integrated organization. Paid social, which previously operated under Directive’s sister brand Abe, is now part of Directive Communications. The expanded division offers services including strategic communications planning, media relations, thought leadership, executive and founder brand building, B2B influencer partnerships, community-led growth, and full-funnel organic and paid social media. It operates within Directive’s DiscoverabilityOS methodology, connecting awareness and credibility-building within the customer generation system. “Building Communications inside a performance agency with methodology and technology in place to connect marketing activity to pipeline gives us a fundamentally different starting point,” said Directive managing director of communications Larissa Williams.
MMGY and Las Vegas-based R&R partners are joining forces under parent company MMGY Global... HarrisQuest, the brand and reputation intelligence platform from The Harris Poll, launches HarrisQuest MCP (Model Context Protocol), which lets users easily connect an AI assistant to external data and tools... Curious Orange, a Dublin-based firm that offers strategy, creative design, digital performance marketing, and AI-enabled workflows, launches Curious Orange Live, a dedicated live experiential marketing agency.
The Messina Group is rebranding as Fortius Global and opening an office in London. Jim Messina, who launched the firm in 2013 after serving as campaign manager for Obama for America, will serve as CEO of Fortius Global and continue to set the vision, strategy, and execution for Fortius and its companies... The New York Chapter of the National Investor Relations Institute names the new members of its NextGen Committee for the 2026-2027 term... Billion Dollar Boy, a social and influencer marketing agency with offices in New York and London, acquires Santa Monica, CA-headquartered Creator Authority.
Slowey McManus Communications is receiving a majority stake investment from Adi Sarosa, founder and managing partner of AA24 Communications... Seven Letter, a Washington, D.C.-based bipartisan strategic communications and public affairs firm, marks its 20th anniversary... Jack Morton launches a new global brand identity.
Peregrine, which specializes in asset and wealth management, adds a Los Angeles office to its locations in New York and London... The Dilenschneider Group, which was founded by Hill & Knowlton CEO Robert Dilenschneider, marks 35 years in business... Meltwater launches Intelligence is Always in Style, a marketing campaign based on a short-film series starring actress Kim Cattrall.
53Six, a Dublin- and London-based sports marketing agency, is acquired by Irish experience and entertainment group FUEL... Blue Highway Advisory releases a report that looks at how the shift from CEO to AI has changed the way in which consumers access information, and offers advice on how to handle the new landscape... Get Engaged, whose services include campaign ideation, social media management, influencer marketing, celebrity partnerships, content production and paid media, joins SAMY, a social-first agency headquartered in Madrid. 
