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IPREX names Big Picture PR in San Francisco, Precision Strategies in Washington, D.C., and Tiny Mighty Communications in Nashville as its first Americas Partner Cohort. The cohort brings together the three independent agencies to share ideas, build relationships and explore how the global network can help them navigate AI, growth and changing client needs. Over the coming months, they will connect with IPREX partners across the Americas and worldwide through mentoring, leadership programming and the network’s shared resources. “Independent agencies are at their best when they combine local knowledge and specialist strengths with trusted expertise from around the world,” Heidi Otway, global president of IPREX and president + partner of SalterMitchell PR, said. “Our first Americas Partner Cohort brings three agencies directly into that exchange, connecting them with peers, ideas and practical experience. It is about building the relationships that lead to stronger work and new opportunities.”
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Highwire launches AcroAnswers, a proprietary AI visibility platform that helps organizations understand how they appear in AI-generated answers, how they compare with competitors, and how to improve their visibility. The platform lets clients track brand presence across ChatGPT, Gemini, Claude and Perplexity through a single dashboard. It pairs AI visibility data with Highwire’s guidance to help organizations manage large language models as a stakeholder alongside their target audiences, media, analysts and social influencers. “Every organization spends years building its reputation across media, social, and search. AI is now compressing all of that effort into a single answer, and most brands have no idea what it says,” said Highwire co-founder and president Carol Carrubba. “AcroAnswers gives our clients a real-time, complete view of their visibility across every major LLM, paired with expertise to act on it. It’s the model behind everything we’re building in the Acro ecosystem: AI-enabled technology that amplifies the experienced strategies harnessing it.”
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Big Red Oak, a Toronto-based agency specializing in energy transition, and Naer Communications, a Calgary-based firm with extensive experience in communications and advocacy across renewable energy, infrastructure, and other highly regulated sectors, form a partnership providing integrated communications and marketing services to clean energy companies and organizations across Canada. The firms will work with clients operating across wind, solar, energy storage, nuclear power, electricity infrastructure, and energy-intensive industries such as data centers. Big Red Oak and Naer Communications will offer clients with assistance throughout the corporate and project lifecycle, from early market entry and project development through regulatory milestones, community engagement, construction, and operation. "Successful clean energy projects need more than a strong technical case. They need a clear story that is understood and reinforced at every stage," said Big Red Oak founding partner Lee de Lang. "This partnership allows us to shape that story early and carry it consistently from the first stakeholder conversation through every brand, digital, and public-facing channel."
Slowey McManus Communications is receiving a majority stake investment from Adi Sarosa, founder and managing partner of AA24 Communications... Seven Letter, a Washington, D.C.-based bipartisan strategic communications and public affairs firm, marks its 20th anniversary... Jack Morton launches a new global brand identity.
Peregrine, which specializes in asset and wealth management, adds a Los Angeles office to its locations in New York and London... The Dilenschneider Group, which was founded by Hill & Knowlton CEO Robert Dilenschneider, marks 35 years in business... Meltwater launches Intelligence is Always in Style, a marketing campaign based on a short-film series starring actress Kim Cattrall.
53Six, a Dublin- and London-based sports marketing agency, is acquired by Irish experience and entertainment group FUEL... Blue Highway Advisory releases a report that looks at how the shift from CEO to AI has changed the way in which consumers access information, and offers advice on how to handle the new landscape... Get Engaged, whose services include campaign ideation, social media management, influencer marketing, celebrity partnerships, content production and paid media, joins SAMY, a social-first agency headquartered in Madrid. 
The Hoffman Agency, a Silicon Valley-based firm with offices in Europe, Asia and the U.S., teams up with United Partners Network, a global community of independent communications agencies... ChangeMakers acquires R&G Strategic, a Halifax, Nova Scotia-based firm with a practice that spans ESG and sustainability strategy and reporting; stakeholder engagement; climate and GHG consulting; sustainability campaigns; branding; communications; and marketing... AltaVista Strategic Partners, a Baltimore-based firm, opens an second office in Tampa, effective Oct. 15.
Curley & Pynn Public Relations Management rebrands as Biplane focused specifically on helping nonprofits build visibility, reputation and trust to advance their philanthropy... SKDK launches a payer negotiation practice that is designed to support health systems as they navigate increasingly complex negotiations with insurers... ChangeMakers, a strategy and communications firm with over 400 professionals across North America, launches RepScore.
