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FINN Partners is named public relations agency of record for SUSE, which provides enterprise open-source solutions. FINN will support SUSE’s global communications strategy, including media relations, thought leadership, executive visibility, and strategic storytelling across the company’s portfolio. The agency was selected for its deep expertise in enterprise technology, AI, cloud infrastructure and cybersecurity, as well as its ability to translate complex technical innovation into compelling business storytelling. “At a time when organizations worldwide are rethinking resilience, digital sovereignty and AI strategy, we need a communications partner that understands both the technical and geopolitical forces shaping the industry,” said SUSE CMO Margaret Dawson. “FINN Partners understands the evolving enterprise landscape, works in the trenches, and has a deep roster of business and technical media relationships to amplify our story and the SUSE brand throughout North America.”
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Lou Hammond Group signs on to work with the West Virginia Department of Tourism; The New Hampshire Division of Travel & Tourism Development; Hot Springs, Arkansas; and Oregon’s Willamette Valley. LHG will provide public relations, strategic planning, branding and digital marketing for all four clients. For the West Virginia Department of Tourism (referred to as “Almost Heaven”), LHG will spotlight the state’s New River Gorge National Park and Preserve, along with its 35 state parks and forests and some of the East Coast’s best outdoor recreation. The New Hampshire Division of Travel & Tourism Development, as part of the New Hampshire Department of Business and Economic Affairs, has engaged LHG to promote the state’s seven travel regions to increase visitation, travel and visitor expenditures. The first federally protected area in the U.S., Hot Springs, Arkansas will depend on LHG to leverage its reputation as America’s “first wellness town.” For the Willamette Valley, known as Oregon’s wine country, LHG will also spotlight its forests, family farms, charming small towns, quirky festivals, and one of the Pacific Northwest's most exciting farm-to-table dining scenes.
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Wireside Communications adds Xscape Photonics, Salience Labs and Aria Networks to its client roster. For Xscape Photonics, Wireside handles media relations and content development, with a focus on the creation and distribution of press releases and thought leadership blog posts. The goal is to increase brand awareness across a wide-range of audiences and position Xscape Photonics as a leader in photonic solutions for next-generation AI data center fabrics. Salience has also engaged the agency to lead media relations and content development. Its efforts are designed to position Salience Labs as a leader in the development of all-optical circuit silicon photonic switching technology. In addition to managing social media relations for Aria Networks, Wireside supports the company's social media, event management, content development and branding efforts. “Their strategic approach and collaborative style made them the clear partner to help elevate our brand and tell stories about our company, people and the development of innovative photonic solutions for next-generation AI data center fabrics,” said Xscape Photonics CEO and co-founder Vivek Raghunathan.
BPCM is appointed agency of record for two of Champagne’s most distinguished houses, Krug and Ruinart... Santa Cruz Communications, which specializes in the U.S. Hispanic market, marks its 25th consecutive year working with the Billboard Latin Music Awards on Telemundo as PR AOR.. Forte Mare PR lands Woolly Clothing Co., a Seattle-born maker of merino wool basics.
Evocati PR, a purpose-driven PR and marketing firm, picks up Bioservo, a Dallas-based medical technology company specializing in soft assistive devices.... The Point PR, a travel and hospitality agency, lands Aspen Snowmass and Park Hyatt Riviera Maya... Hannah Cranston Media comes on board for Brightland, a California-based producer of olive oils, vinegars and honeys. 
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
