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Racepoint Global is selected as communications agency for Velaura AI, an AI compute company developing ultra-low-power silicon and software technologies for data centers and emerging Physical AI applications. Racepoint will lead an integrated communications program spanning media and analyst relations, executive thought leadership, social media, speaking and events, and content development. The agency will work alongside Velaura’s leadership team of semiconductor and technology veterans to raise the company’s profile, increase awareness of its technology, and establish Velaura as a leading voice in the conversation around AI performance, power efficiency, and the emergence of Physical AI. Velaura’s underlying technology has been commercially validated in more than 30 million ASICs across leading semiconductor process nodes, and the company is working with leading hyperscalers on future AI compute architectures. “Racepoint has already proven to be a valuable partner as we introduce Velaura to the market and enter our next phase of growth,” said Velaura AI director of marketing Eric Thomas. “The team has demonstrated a strong understanding of both the semiconductor and AI markets, along with the ability to turn highly technical concepts into compelling stories.”
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V2 Communications signs on to work with Bevi, Cielo and Treefera. The additions expand the firm’s client portfolio beyond its established work across B2B technology, AI, climate and healthcare. For Bevi, a smart beverage system focused on making the beverage industry more sustainable by eliminating single-use bottles and cans, V2 will work to strengthen awareness of the company’s brand mission and establishing it as the go-to smart beverage dispenser for commercial environments. Cielo, a global talent partner helping enterprises navigate workforce transformation, AI adoption and the changing nature of work, has engaged V2 to elevate its market insights and solutions to strengthen its visibility, buyer influence and position as a trusted strategic advisor. Treefera, an AI-native first-mile intelligence platform for agricultural and soft commodities, is working with V2 to build awareness for the role first-mile intelligence plays in more resilient global supply chains, while supporting the company's continued expansion in North America. “These partnerships reflect the breadth of innovation we’re helping bring to market and the momentum we’re continuing to build as a firm,” said V2 chief client officer Katelyn Holbrook.
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Colangelo & Partners is named public relations agency of record for independent fine wine retailer Tribeca Wine Merchants, which is celebrating its 25th anniversary. The agency will lead strategic communications, media relations and storytelling surrounding the anniversary and its ongoing role in the fine wine market. The retailer is widely recognized for its deep expertise in Burgundy, offering sought-after allocations from benchmark estates like Domaine de la Romanée-Conti, Domaine Leroy, and Domaine d'Auvenay, alongside premier emerging producers, while championing top-quality producers from emerging regions. "Tribeca Wine Merchants is a quintessential New York story, an independent business with a global perspective that has built its reputation over decades through expertise, relationships and an unmistakable point of view," said Colangelo & Partners VP Michelle Erland.
BPCM is appointed agency of record for two of Champagne’s most distinguished houses, Krug and Ruinart... Santa Cruz Communications, which specializes in the U.S. Hispanic market, marks its 25th consecutive year working with the Billboard Latin Music Awards on Telemundo as PR AOR.. Forte Mare PR lands Woolly Clothing Co., a Seattle-born maker of merino wool basics.
Evocati PR, a purpose-driven PR and marketing firm, picks up Bioservo, a Dallas-based medical technology company specializing in soft assistive devices.... The Point PR, a travel and hospitality agency, lands Aspen Snowmass and Park Hyatt Riviera Maya... Hannah Cranston Media comes on board for Brightland, a California-based producer of olive oils, vinegars and honeys. 
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
