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| Cassie Katz |
Loyal Source Government Services, a privately held healthcare, workforce, technology and mission-support company serving federal, state, local and commercial clients, names Cassie Katz as CMO. Katz joins Loyal Source from the Professional Services Council, where she most recently served as VP of marketing and communications. She previously was business development manager at LEWIS PR (now TEAM LEWIS) and MSL GROUP. At Loyal Source, Katz will work to build the company’s enterprise marketing, communications, and public relations platform; strengthen its position in government services and healthcare solutions; and support growth through integrated campaigns and measurable market insights. “Her experience helping government and industry better understand one another in service to the American people will translate directly into how we will listen to federal clients, communicate our capabilities, and align our investments with the outcomes their missions require,” said Loyal Source Government Services chief growth officer Heath Starr.
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| John Wattiker |
Marc Jacobs hires John Wattiker as CMO, effective Sept. 28. Wattiker joins the fashion label after 13 years at Hearst, most recently as VP, fashion & luxury. He also served as director of international fashion advertising for Esquire, a Hearst title. Before joining Hearst, Wattiker was a private banker at both Deutsche Bank and JP Morgan. According to WWD, at Marc Jacobs Wattkier will lead the company’s global marketing strategy. He will oversee efforts to bolster its brand positioning as well as deepening consumer engagement and expanding its reach and relevance internationally.
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| Daniel Cuellar |
Visit Florida Keys & Key West, the official tourism marketing organization and travel planning website for the area, names Daniel Cuellar as CMO. Cuellar was most recently VP of Americas marketing at Qantas Airways. Before that, he was senior director of global brand and consumer marketing at the NFL, and director of global advertising at United Airlines. In his new role, Cuellar will lead the destination’s brand and integrated marketing strategy, as well as helping to shape how Visit Florida Keys & Key West connects with travelers as AI-powered search, generative platforms and trip-planning tools continue to transform the way people discover and plan travel. “Danny knows how to take what makes a brand special and turn it into a story people want to be part of,” said Franker. “He brings that rare combination of big-picture thinking and creative instinct, and that’s incredibly exciting for us.”
Qorvis has named Victor Shiblie senior advisor to boost its international network and global business opportunities.
Pierre DuBois has taken the VP-public affairs post at AIB Data Centers, developer of the digital infrastructure for AI hosting and high-performance computing workloads.
Allison Worldwide names Victoria Brophy EVP, head of corporate and technology in Europe. Brophy comes to the firm from Golin Ketchum London, where as EVP she built and led the London Corporate Affairs practice... 
Signal Group, a DC-based public affairs firm, hires Josie Feron as director. Feron was most recently communications director for the Office of Congresswoman Deborah Ross (D-NC)... Moburst, a mobile-first digital agency driven by a proprietary AI program, appoints Etgar Shpivak as VP of marketing... Howard University hires Jasmine Gurley as senior director of public relations in the Office of University Communications.
Christina Hoggatt, who has directed strategic communications for the U.S. Space Command and U.S. Space Force, joins HawkEye360, a provider of domain awareness and early-warning indicators to the U.S. Government and allied partners, as SVP, global communications.
