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Red Lorry Yellow Lorry is named PR agency of record in the U.S., UK and DACH (Germany, Austria and Switzerland) for Flowable, developer of the Agentic Case Platform, which helps regulated organizations orchestrate AI agents while keeping humans in the loop. Led from RLYL’s London office and supported from its Boston and Berlin offices, the efforts will focus on establishing a unified global communications program for the company. The program’s goal is to strengthen Flowable’s position at the forefront of agentic AI management and governance in high-stakes processes, as well as raising the profile of its senior leadership as experts on the future of enterprise work. Flowable’s Agentic Case Platform brings together the full context of a case—including data, policies, decisions, approvals, AI-generated insights, exceptions and an audit trail–enabling AI agents, people and systems to work together. “We need a PR partner that can bring consistency to our communications across the US, UK and DACH while raising the ambition of our program,” said Flowable VP marketing Helene Hornecker. “RLYL has the expertise, global reach and understanding of our growth story to help us do exactly that.”
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Moore is selected as brand agency of record for the Alzheimer's Association. Moore is already agency of record for fundraising for the Association. The agency will now oversee marketing across the organization's master brand and key national initiatives, as well as all brand creative development, paid media planning and delivery. The agency will also support select medical and scientific research communications, product launches, and brand distinction campaigns to reinforce the Association's leadership in brain health and serve those affected by Alzheimer's disease and all other dementia. “Moore's integrated expertise and breadth of capabilities made them the right choice to lead us into the future," said Alzheimer’s Association CMO Kim Postulant.
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PhillComm Global, which specializes in emerging industries and new categories, is named agency of record for AIGNCI, HIFI and Hypercall. The agency will lead strategic communications, media relations, executive thought leadership and market positioning across the three accounts. AIGNCI’s Citation Engine and AI Discovery Intelligence methodology combines technical infrastructure, answer-engine optimization, entity engineering, public record governance, earned media, reputation engineering, and ongoing measurement into a single system. HIFI gives companies a composable software layer for building financial products across stablecoins, bank accounts, cards and global payment rails rather than tying those products intoa larger payments network. Hypercall connects onchain options directly to one of the deepest and most active perpetual futures ecosystems in digital markets, giving market makers a natural venue to hedge options exposure instead of forcing liquidity across disconnected markets. “PhillComm knows how to turn a rapidly emerging category into a market position people can understand and remember,” said AIGNCI founder Chuck Morrison.
BPCM is appointed agency of record for two of Champagne’s most distinguished houses, Krug and Ruinart... Santa Cruz Communications, which specializes in the U.S. Hispanic market, marks its 25th consecutive year working with the Billboard Latin Music Awards on Telemundo as PR AOR.. Forte Mare PR lands Woolly Clothing Co., a Seattle-born maker of merino wool basics.
Evocati PR, a purpose-driven PR and marketing firm, picks up Bioservo, a Dallas-based medical technology company specializing in soft assistive devices.... The Point PR, a travel and hospitality agency, lands Aspen Snowmass and Park Hyatt Riviera Maya... Hannah Cranston Media comes on board for Brightland, a California-based producer of olive oils, vinegars and honeys. 
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
