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Real Chemistry launches MaestroHCP, an enterprise-level omnichannel orchestration platform designed to help pharmaceutical marketers plan, activate and measure HCP engagement with more speed, precision and control. The platform brings together audience intelligence, approved content, channel requirements and performance data in one workflow, helping marketers move more efficiently from insight to compliant execution. It is designed to address four core execution challenges: HCP-level journey design, which uses AI models and engagement signals to recommend the right message, channel and timing for each HCP; closed-loop measurement and optimization; investment decisioning; and adaptive intelligence over time. In an early pilot deployment, MaestroHCP showed promise in improving engagement and business outcomes—with engagement rates increasing by up to 57 percent compared with traditional approaches. “With MaestroHCP, we are unifying decisioning, orchestration and activation so marketers can deliver more relevant experiences to HCPs with greater transparency and control” said Real Chemistry Media president Elizabeth Beringer. “The future of marketing is smarter orchestration, and MaestroHCP was made for it.”
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Laughlin Constable Public Relations receives a Skyline Award from PRSA. The award recognizes creativity and innovation in public relations work that delivers measurable business impact. LCPR won the award in the Integrated Communications, Consumer Services category for “Hollywood Casino Joliet Transforms Experience,” a campaign that helped transform how Chicagoland sees PENN Entertainment, one of its longest-standing entertainment brands. The campaign supported the transformation of a 30-year-old riverboat casino into a new $185 million land-based entertainment destination. Over 21 months, LCPR executed a three-phase strategy spanning earned media relations, community partnership engagement, influencer marketing, internal communications, public affairs and event planning. The Hollywood Casino Joliet work also won a national PRSA 2026 Silver Anvil Award.
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1Milk2Sugars, which has offices in New York, Toronto and Montréal, is expanding its influencer marketing offering with the establishment of a dedicated U.S.-based influencer team. The new U.S. practice brings dedicated talent and expertise directly into the firm’s New York operation. The U.S. team provides full-service influencer marketing spanning strategy, talent identification and vetting, creator partnerships, contracting and negotiation, campaign management, content amplification and measurement. As part of the expansion, managing director Tyler Williams has been promoted to partner, expanding his leadership role within the agency's U.S. business. "Two years ago, we entered the U.S. with an ambitious vision for what 1Milk2Sugars could become in this market," said 1Milk2Sugars founder and CEO Priya Chopra. "Since then, we've built an incredible team, expanded our capabilities and welcomed an exciting roster of clients."
Slowey McManus Communications is receiving a majority stake investment from Adi Sarosa, founder and managing partner of AA24 Communications... Seven Letter, a Washington, D.C.-based bipartisan strategic communications and public affairs firm, marks its 20th anniversary... Jack Morton launches a new global brand identity.
Peregrine, which specializes in asset and wealth management, adds a Los Angeles office to its locations in New York and London... The Dilenschneider Group, which was founded by Hill & Knowlton CEO Robert Dilenschneider, marks 35 years in business... Meltwater launches Intelligence is Always in Style, a marketing campaign based on a short-film series starring actress Kim Cattrall.
53Six, a Dublin- and London-based sports marketing agency, is acquired by Irish experience and entertainment group FUEL... Blue Highway Advisory releases a report that looks at how the shift from CEO to AI has changed the way in which consumers access information, and offers advice on how to handle the new landscape... Get Engaged, whose services include campaign ideation, social media management, influencer marketing, celebrity partnerships, content production and paid media, joins SAMY, a social-first agency headquartered in Madrid. 
The Hoffman Agency, a Silicon Valley-based firm with offices in Europe, Asia and the U.S., teams up with United Partners Network, a global community of independent communications agencies... ChangeMakers acquires R&G Strategic, a Halifax, Nova Scotia-based firm with a practice that spans ESG and sustainability strategy and reporting; stakeholder engagement; climate and GHG consulting; sustainability campaigns; branding; communications; and marketing... AltaVista Strategic Partners, a Baltimore-based firm, opens an second office in Tampa, effective Oct. 15.
Curley & Pynn Public Relations Management rebrands as Biplane focused specifically on helping nonprofits build visibility, reputation and trust to advance their philanthropy... SKDK launches a payer negotiation practice that is designed to support health systems as they navigate increasingly complex negotiations with insurers... ChangeMakers, a strategy and communications firm with over 400 professionals across North America, launches RepScore.
