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The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the U.S. The agency will lead strategic communications, media relations, brand storytelling and digital strategy for the organization and its athletes. The scope of work includes local, regional, national and international media outreach; athlete and sponsor storytelling; social content, and reputation management across the full quadrennial, including the 2029 World Championships in Park City, Utah, and the 2030 Winter Games in France. "Bobsled and skeleton athletes train for four years for a run that lasts under a minute," said The Uptown Agency CEO Joseph Alexander. "Our job is to make sure the country knows their names long before they reach the start line.
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SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster. For L&L Hawaiian Barbecue, which serves fresh, made-to-order plate lunches at more than 240 locations across Hawaii, the continental U.S. and Japan, SPM will elevate the brand’s profile among consumers and potential franchisee partners. Sunfly, a new drive-thru beverage concept set to open this month, is working with SPM to introduce the brand at its Dallas-area debut. SPM will work to secure high-quality earned media coverage for Puttery, which combines an immersive indoor mini-golf experience with a chef-driven menu and handcrafted cocktails. "L&L Hawaiian Barbecue, Sunfly and Puttery represent exactly the mix of brands we love to build with,” said SPM founder and president Suzanne Miller. “Each of these partnerships gives us the chance to leverage strong storytelling to grow awareness among consumers and potential franchisees through traditional media outlets and emerging discovery channels.”
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Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re as a client. The agency, which was founded in 1974 by former New York Times writer David M. Grant, will be providing publicity for Rove.re, which works exclusively with owners of storefronts between Broome and Houston Streets in lower Manhattan. Grant PR’s team of service providers offers services including content, social media, websites, event planning, speechwriting, graphics, media spokesperson training and or advertising.
BPCM is appointed agency of record for two of Champagne’s most distinguished houses, Krug and Ruinart... Santa Cruz Communications, which specializes in the U.S. Hispanic market, marks its 25th consecutive year working with the Billboard Latin Music Awards on Telemundo as PR AOR.. Forte Mare PR lands Woolly Clothing Co., a Seattle-born maker of merino wool basics.
Evocati PR, a purpose-driven PR and marketing firm, picks up Bioservo, a Dallas-based medical technology company specializing in soft assistive devices.... The Point PR, a travel and hospitality agency, lands Aspen Snowmass and Park Hyatt Riviera Maya... Hannah Cranston Media comes on board for Brightland, a California-based producer of olive oils, vinegars and honeys. 
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
French/West/Vaughan is named agency of record for Carolina Performing Arts' inaugural "All. Together. Now." Festival, which will take place Feb. 19–21, 2027... Ruder Finn signs on as communications agency of record for Neurocrine Biosciences... Ripley PR is chosen to serve as the public relations agency of record for CAMP Digital, a digital marketing agency focused on the home service industry.
