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Bospar expands its Audit*E tool for small- and medium-sized businesses, which provides comprehensive visibility scoring, competitive analysis and platform-specific improvement recommendations, giving users actionable intelligence to help with brand positioning. The agency is offering free and low-cost subscription tiers aimed at democratizing generative engine optimization insights for companies of all sizes. To address this disparity, Audit*E now includes a free level with a monthly audit credit that runs across three models: OpenAI GPT, Anthropic Claude and Google Gemini; a $19/month subscription that allows two audits per month across 11 models; and a custom subscription option consisting of multiple reports monthly, multiple domains and custom queries “Since we launched Audit*E one year ago, clients have benefitted immensely from the incredible value the tool offers, from insights about how they stack up against competitors to critical data about brand positioning,” said Bospar principal Curtis Sparrer. “We’d always planned to make Audit*E more widely available and affordable to more organizations, and now we have, with these free and low-cost subscription offerings.”
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5W is increasing its presence in Tampa and the Florida market. Following its launch in Miami and Tampa, 5W has expanded its Tampa footprint and secured additional space, creating a two-floor headquarters designed to support continued growth across clients, talent, and capabilities. The Tampa team has grown to more than 20 employees, with additional hiring underway as the office continues to expand. The expanded Tampa headquarters will serve as a hub for 5W's growing team and client work across consumer, corporate, technology, health and wellness, and beauty, while supporting the firm’s continued investment in integrated communications capabilities spanning AI visibility, media relations and digital marketing. “We didn't come to Tampa to simply have an office here," said 5W CEO Matthew Caiola. "We came here to build something that is representative of where 5W is going.”
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PR Consultants Group, a nationwide network of senior-level public relations, strategic communications and marketing specialists in more than 50 U.S. markets, has brought on 13 independently owned public relations firms across 13 markets and 12 states so far in 2026. This year's additions include firm in Portland, OR; Silicon Valley; Boise; Oklahoma City; Dallas–Fort Worth, Memphis, and New York's Hudson Valley. “Choosing a public relations partner is one of the most consequential decisions an organization makes, and it is harder than it used to be,” said PR Consultants Group president Elizabeth Edwards, who is also founder of Volume PR and Engagement Science Lab. “That is why the smartest choice is a firm that is connected to a national network of senior practitioners.”
Slowey McManus Communications is receiving a majority stake investment from Adi Sarosa, founder and managing partner of AA24 Communications... Seven Letter, a Washington, D.C.-based bipartisan strategic communications and public affairs firm, marks its 20th anniversary... Jack Morton launches a new global brand identity.
Peregrine, which specializes in asset and wealth management, adds a Los Angeles office to its locations in New York and London... The Dilenschneider Group, which was founded by Hill & Knowlton CEO Robert Dilenschneider, marks 35 years in business... Meltwater launches Intelligence is Always in Style, a marketing campaign based on a short-film series starring actress Kim Cattrall.
53Six, a Dublin- and London-based sports marketing agency, is acquired by Irish experience and entertainment group FUEL... Blue Highway Advisory releases a report that looks at how the shift from CEO to AI has changed the way in which consumers access information, and offers advice on how to handle the new landscape... Get Engaged, whose services include campaign ideation, social media management, influencer marketing, celebrity partnerships, content production and paid media, joins SAMY, a social-first agency headquartered in Madrid. 
The Hoffman Agency, a Silicon Valley-based firm with offices in Europe, Asia and the U.S., teams up with United Partners Network, a global community of independent communications agencies... ChangeMakers acquires R&G Strategic, a Halifax, Nova Scotia-based firm with a practice that spans ESG and sustainability strategy and reporting; stakeholder engagement; climate and GHG consulting; sustainability campaigns; branding; communications; and marketing... AltaVista Strategic Partners, a Baltimore-based firm, opens an second office in Tampa, effective Oct. 15.
Curley & Pynn Public Relations Management rebrands as Biplane focused specifically on helping nonprofits build visibility, reputation and trust to advance their philanthropy... SKDK launches a payer negotiation practice that is designed to support health systems as they navigate increasingly complex negotiations with insurers... ChangeMakers, a strategy and communications firm with over 400 professionals across North America, launches RepScore.
