Twitter has tapped Goodby Silverstein & Partners for a video to encourage users to use the microblogging service during the World Cup soccer championship.
The "Love Every Second" campaign provides Twitter with the global audience, which offers the greatest potential for the site’s future growth.
More than 30 percent of the world’s population is expected to follow the soccer action in Brazil.
Twitter promises to give “fans around the world a front row seat to all 64 matches.”
It wants to house a “global viewing party,” promising to provides scores, player profiles and header shots for each of the teams selected by the individual Twitter user.
Goodby, which is part of Omnicom, is expected to handle a more extensive branding campaign for Twitter later in the year.
Twitter has used Edelman in the past for image work.
While local TV news is becoming an increasingly important source of health-related information for consumers, local stations are often lagging behind in their willingness to commit additional resources to producing health coverage.
Online video doesn’t have to be prohibitively expensive. It should be conversational, with a relevant message and devoid of marketing-and-sales jargon.
A leaked, internal Morgan Stanley video spoof of the "Hunger Games" has surfaced as a PR black eye mocking cutbacks at the investment bank. 
Donald Sterling's mea culpa interview with CNN's Anderson Cooper was too little, too late and "nothing good came of it" for the LA Clippers owner, said pollster and communications advisor Frank Luntz.
PR people and editors “really need each other” and it will be a sad day if Twitter, Facebook, etc., completely replace face-to-face and voice-to-voice, 
