Sitrick and Company is mounting a PR play for Danielle Schreiber, the mother of a four-year-old-child at the center of a paternity suit by the actor Jason Patric that the New York Times calls "one of the highest-profile custody fights in the country."

jason patricS&C CEO Mike Sitrick is handling the campaign and has worked with Schreiber's law firm, Los Angeles' Glaser Weil, in the past.

Patric seeks to be the legally recognized father of the child, conceived via in vitro fertilization with his former girlfriend, Schreiber. CNN noted June 13: "His unmarried status -- not hers -- has led to a painful and protracted court battle, complete with his-and-her morning show appearances, a website, Stand Up for Gus(his), a [domestic violence] restraining order (hers), appeals to the California Legislature (his), even a legal attempt (hers) to keep him from publicly speaking or tweeting Gus' name."

Schreiber's camp brought in PR support amid Patric and lawyer Fred Silberberg's ongoing media campaign over the past two years advocating for parental rights for in vitro cases and children born out of wedlock. Patric worked with Rogers & Cowan earlier in his career but the firm declined to comment.

Schreiber claims Patric had no interest in being a father when he donated sperm at a clinic in 2009 and asked that his name not be included on the child's birth certificate. The actor says he has been a participating parent and kept his name off the document to protect the child's privacy.

In addition to reams of media coverage and legal filings, the case has sparked legislative action and challenges in a bid to "bring order to the Wild West of nonanonymous sperm donations," according to the New York Times.

Amid conflicting laws in California, Schreiber won the first legal round at the superior court level, but an appellate court in May sent the case back for trial, a win for Patric.