phil buehlerPorter Novelli has tapped Phil Buehler, former chief strategy officer at Hudson Rouge, to spearhead its analytics push.

He helped establish HR, the luxury brand ad agency boutique, then guided the re-launch of Ford's Lincoln Motor Co.

Earlier, Buehler was planning chief for OgilvyOne, chief market scientist at Havas, account planning director at McGarryBowen, senior VP/director of brand strategy at Y&R Brand Asset Consulting and executive VP/director of strategic planning & analytics at Wunderman.

Buehler is noted for pioneering ethnographic research in advertising. He has presented at AdTech, AppNation and founded TEDxChelsea.

As executive VP/global director of strategic planning, Buehler reports to Michael Ramah, PN's senior partner/chief client officer.