Integrated marketing agency The CHR Group has acquired Trylon SMR, a New York-based media relations and tech specialist with $1.5M in billings in 2013.
Lloyd Trufelman (pictured) founded Trylon in 1990 after handling publicity and communications for VH-1, MTV Networks and the Cable Television Ad Bureau. He started out in PR with Rubenstein Associates and WNYC.
Trufelman said the sale gives his clients access to services like branding, digital, advertising and experiential marketing. CHR Group partner Jonathan Zaback said Trylon's results on the media relations front "are some of the best I have ever seen in my career and [I am] proud to have them as part of our holding company."
Trylon, with accounts like About.com, The Weather Channel and Scripps Networks, will retain its name under CHR.
CHR in March acquired New Jersey PR shop Raker Goldstein & Co.
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