With the departure of Scott Vazin for Toyota, Volkswagen has elevated international communications head Mario Guerreiro to its top American PR slot.
Guerreiro, a Portugal native who has been stationed in VW's home country of Germany as head of international communications, is slated to move to Volkswagen Group of America in Herndon, Va., Oct. 1 as executive VP to head communications for the group and brand stateside, including PR, corporate media relations and internal comms.
Volkswagen makes cars in Chattanooga, Tenn., and counts 6,000 US employees and
around 1,000 dealers. In addition to the flagship VW, it owns Audi, Bentley, Bugatti and Lamborghini.
Guerreiro is a former auto journalist who did director of comms. stints at Audi in Los Angeles and Volkswagen's Spanish carmaker SEAT S.A.