Ogilvy chairman and former global CEO Christopher Graves was elected chairman of the Council of PR Firms for 2015 and will take the reins from FleishmanHillard chief Dave Senay.

Graves chaired CPRF's Critical Issues Forum for the past two years.

"He is the perfect person to lead our organization into the future," said CPRF president Kathy Cripps.

CPRF also tapped Aaron Schoenherr, founding partner of Chicago's Greentarget, as secretary and Bryan Harris, COO and managing partner at Taylor, as treasurer.

Joining the trade group's board are Virginia Devlin, president, Current; Carrie Jones, managing partner, JPA Health Communications; Daryl McCullough, CEO, Citizen Relations; Todd Hansen, principal, O'Malley Hansen Communications; Ron Sachs, president/CEO Sachs Media Group, and Karen van Bergen, CEO, Porter Novelli.