Kate Barbera-McShane, a 12-year marketing/agency veteran, has joined Coyne PR's beauty & fashion practice.
The veteran of the LOFT unit of Ann Inc. held the PR & strategic partnerships post, working to build brand awareness and launch its Lou & Grey lifewear offering.
Earlier, McShane was at Edelman handling leadership programming and seasonal consumer activations for TJ Maxx and Marshall's.
She also worked on "big picture" programs for Unilever's Dove and Axe lines at the No. 1 independent shop.
At Parsippany, NJ-headquartered Coyne, McShane will have input on clients such as David's Bridal, Casio Baby-G and Hey Gorgeous!.
Deborah Sierchio, senior VP, heads the beauty/fashion practice.