New York's CHR Group, integrated marketing outfit, has acquired PR firm Idea Workshop of Toronto.
IW, which focuses on retail and design accounts, has clients in the US, UK and Canada including Weight Watchers, Hain Celestial and Running Room.
It has worked with developers/architects/designers such as Ivanhoe Cambridge, Gardiner Museum, Salex Lighting and Sedley Place.
Jonathan Zaback, chief strategy officer of CHR, said the deal is just the latest move in its PR firm acquisition strategy. CHR acquired Trylon in September.
Jon Packer, founder of IW, will continue to lead the firm under the CHR banner.